Samsung has been providing its cellular prospects a sturdy choice of Galaxy AI options by way of integration with Google Gemini. A take care of Perplexity AI could quickly develop the AI options on Samsung units.
Perplexity in Samsung units
On Sunday, Bloomberg revealed a report knowledgeable by individuals near the matter a couple of wide-ranging deal between Samsung and AI startup Perplexity AI, which might preload Perplexity’s app and assistant on future Samsung units. Perplexity’s AI search engine would even be plugged into the Samsung internet browser, giving customers quick access to AI-powered shopping.
Samsung reportedly plans to announce the partnership this 12 months, and customers may even see the Perplexity integration as quickly because the Galaxy S26 lineup, which is anticipated to launch at Samsung’s winter Unpacked occasion in early 2026, the place the purpose is for Perplexity to be the default AI assistant. Different potential outcomes of the partnership may embody constructing an AI-infused working system and agentic AI apps, in line with the report.
Till now, Samsung has largely relied on Google’s AI developments — together with Gemini assistant and the Circle to Search function — to energy Samsung’s personal suite of AI options. This partnership might imply much less reliance on Google, as Samsung works with Perplexity to construct new and distinctive experiences on its cellular units.
Perplexity is in excessive demand
Perplexity has the same partnership with Motorola, which preinstalled the apps on the Motorola Razr Extremely with a subscription included. On this integration, Perplexity was not the default assistant, and the combination was restricted to the preloaded apps. In accordance with the Bloomberg report, Samsung appears to be taking a distinct method, aiming to construct an integration that’s extra native to the units.
With Apple’s Worldwide Builders Convention (WWDC) solely every week away, a lot dialog has escalated reagrding its Apple Intelligence options, together with the potential for a future partnership with Perplexity.
Since Apple Intelligence was launched finally 12 months’s WWDC, its rollout has been restricted to extra superficial duties, corresponding to Genmoji, Writing instruments, and Photograph clean-up. Whereas these options are useful, customers have been hoping that extra sturdy options, such because the Siri improve, can be launched quickly.
Nonetheless, a Siri improve has been repeatedly delayed, with Apple stating that it’s taking “longer than anticipated” to develop. Given these challenges, it’d make sense for the corporate to pivot from constructing its personal mannequin to tapping a mannequin corresponding to Perplexity that is already efficiently helping customers.
Perplexity AI is a start-up based in August 2022 as an AI-first search engine. It has since seen nice success, rising to over 15 million lively month-to-month customers and a $14 billion valuation.
To strive Perplexity AI, you do not have to attend for it to get preloaded to one in all your units. Quite, you possibly can strive it without spending a dime at Perplexity’s web site or obtain the free app on iOS and Android.
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