4 ways Google Lens on Chrome magnifies my productivity – and how to use it

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You could have observed an odd little button that generally seems in your Chrome browser bar labeled “Google Lens.” It is truly been there for a lot of years now, though it would not at all times present up. However have you ever ever used it? Have you ever even given it a second thought? Or has it simply turn into yet one more piece of digital muddle your mind edits out?

We have lined Google Lens earlier than on ZDNET. We have achieved so a lot of instances, in reality. However we have at all times lined it as a characteristic of smartphones.

For smartphones, Google Lens makes a number of sense. You possibly can level it at a flower and get a learn on the sort of plant it’s. You possibly can level it at an object or a landmark and Google will let you know what it’s. You possibly can level it at textual content in a language you do not communicate, and it’ll translate for you. When touring, this can be a highly effective device.

I’ve discovered it very useful proper in my Chrome desktop browser as properly. That is what we will be taking a look at right now.

How one can use Google Lens within the browser bar

What’s it doing in your browser bar? Why does it appear to return and go? Typically it is there; generally it is not. What’s up with that?

Enabling it

Let’s begin with ensuring it is in your browser bar. In case you do not see it up there, it won’t be enabled. To allow the Google Lens shortcut, right-click in your browser bar and choose All the time Present Google Lens Shortcut.

The factor is, Chrome will not at all times present the Google Lens shortcut, even when you’ve chosen All the time Present Google Lens Shortcut. That is as a result of the characteristic solely exhibits up when Chrome thinks the web page has a media ingredient that Lens can act upon. Also, the scripting of some pages interferes with the motion nature of this button, which means that it won’t present on all pages.

With that in thoughts, there are two different methods to set off Google Lens.

Utilizing the context menu on a picture

You possibly can right-click on a picture and get a Google Lens choice within the menu.

Within the above picture, I right-clicked on an Unsplash photograph of a automobile, after which used Google Lens. The characteristic was in a position to inform me the mannequin of the automobile, which turned out to be an previous BMW E30, produced from 1982 to 1994.

The second time I ran Google Lens on that image, it recognized the automobile as a 1987 BMW 325i. It seems each of those are true, as a result of E30 is the physique type and platform, whereas 325i refers back to the trim degree and engine designation. And now you understand.

From the three-dot menu

You can even set off Google Lens from the three-dot menu on the higher proper of the display.

This works the identical manner because the Google Lens button, in that it permits you to choose one thing from the web page, whether or not it is a picture or textual content.

What are you able to do with Google Lens?

  1. Quicker reverse picture looking

In all probability my favourite use of Google Lens in my browser is reverse picture looking. You possibly can feed it a picture, and Lens will do its greatest to let you know what you are taking a look at.

To be truthful, this isn’t a brand new Google functionality. Way back to 2011 or 2012, you might go into Google Picture Search, add a picture, and get search outcomes.

However Lens makes it oh a lot sooner. Let’s return to Unsplash for an additional useful picture. On this instance, I right-clicked on a castle-like constructing and requested Search with Google Lens. From that one motion, I came upon all concerning the Ightham Mote manor home in Kent.

Here is one other instance. Six skyscrapers in China.

What sort of plant is that this?

This enjoyable little bike is a Yamaha RX 100.

2. Translations 

I additionally generally use Google Lens for translations. Whereas Google Translate does a good job on textual content you possibly can paste right into a discipline, what about textual content that is in a scan or on an indication? Properly, just like the screenshot I used Google and ChatGPT to translate in April, do not count on the AI to be excellent.

The neon signal under interprets to both “Might your small business flourish” or “Affluent enterprise.”

However wait, there’s extra. The second time I ran Google Lens, it translated the signal to “Fundamental Thought Arrives.” I am hoping it arrives quickly. The earlier the higher.

3. Product identification 

I additionally discover Google Lens helpful for determining what merchandise are in an image on a website. This occurs to be an image I took of my very own digital camera, however whereas the Sony brand is seen, the digital camera mannequin will not be recognized within the picture. Google Lens was in a position to shortly establish it.

4. Explaining charts and tables

I will finish with one in every of my favourite makes use of of Google Lens (and a cool hack). The desk proven under is from my programming languages reputation article, and the desk represents numerous takes on reputation.

Considered one of my favourite makes use of of Google Lens is to pick out a chart or a desk, after which say “clarify this desk” or “clarify this chart.” Lens will usually do an evaluation on the desk or chart, and spit out some fast conclusions. It is an enormous time-saver and a really useful use of the underlying AI.

Have you ever used Google Lens in your Chrome browser? Did you even notice it was there, or has it simply blended into the background? What sorts of issues have you ever tried it on: photos, translations, thriller objects? Have you ever discovered it extra helpful with desktop or cell? Tell us within the feedback under.


You possibly can observe my day-to-day mission updates on social media. You should definitely subscribe to my weekly replace publication, and observe me on Twitter/X at @DavidGewirtz, on Fb at Fb.com/DavidGewirtz, on Instagram at Instagram.com/DavidGewirtz, on Bluesky at @DavidGewirtz.com, and on YouTube at YouTube.com/DavidGewirtzTV.

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