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Figma is increasing its presence in India by organising an area workplace and hiring Indian expertise because it seeks to deepen ties with certainly one of its largest person communities and make a broader push to higher win over builders alongside the designers who already depend on the platform.
Based in 2012 by Dylan Discipline and Evan Wallace, Figma broke by way of by providing a browser-based interface at a time when most designers had been nonetheless tied to desktop software program. The strategy was initially met with skepticism, however the platform finally grew to become a go-to collaboration software for UX and product groups. Now, the corporate is trying to replicate that trajectory with builders — and sees India as a key market to speed up that evolution.
India has one of many world’s largest developer communities — a bonus already acknowledged by tech giants resembling Microsoft, which counts practically 22 million Indian builders on GitHub. As a lot as 33% of Figma’s customers globally are builders, and the corporate has been rolling out options geared toward bridging design and engineering workflows. Nevertheless, Figma nonetheless faces a notion problem: many Indian builders proceed to see Figma primarily as a design software slightly than a platform for end-to-end product creation.
“India has such a big inhabitants of builders who won’t presently consider Figma as their software, and that’s the factor that we wish to do,” mentioned Abhishek Mathur, VP of Engineering at Figma, in an interview. “A whole lot of it’s being achieved by the neighborhood, however we wish to be a part of that exercise as properly — and share our story of enabling builders to be extra than simply writing code.”
On Wednesday, Figma opened a brand new workplace in Bengaluru, India, as a part of its persevering with growth outdoors the U.S. The San Francisco-headquartered firm already has workplaces in Tokyo, Singapore, London, Paris, Berlin, Sydney, and São Paulo.
Till now, Figma had been supporting customers in India remotely by way of its Singapore workforce. The corporate now acknowledges the worth of building an area presence, as its person base and neighborhood exercise within the nation have continued to broaden.
“India has all the time been a worldwide hub of innovation, and notably, for Figma, worldwide markets are a giant a part of utilization,” Mathur advised Trendster.
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As a lot as 85% of Figma’s general utilization is worldwide, and India is its second-largest person base after the U.S., Mathur famous. The corporate mentioned it was serving customers in 85% of India’s 28 official states as of the third quarter of 2025. As of September, greater than 40% of the highest 100 corporations listed on the Bombay Inventory Alternate had been Figma prospects, it added.
Picture Credit:Figma
Figma counts 13 million weekly lively customers worldwide. The corporate didn’t share particular person numbers for India, although Mathur described the nation as “a really massive portion” of its base. Its India neighborhood, referred to as Buddies of Figma, alone consists of greater than 25,000 members.
In Might, Figma launched a brand new vary of AI-powered options designed to increase its software program’s worth past design groups, positioning it in competitors not simply with Adobe and Canva, but in addition with AI coding platforms resembling Replit and Lovable. A type of options, Figma Make, permits customers to generate working net purposes from natural-language prompts and collaborate on each design and code throughout the similar workspace.
Mathur mentioned India has been the most important marketplace for Figma Make, with customers within the nation producing over 800,000 prototypes thus far.
Figma additionally sees elevated adoption amongst builders in India, notably for its dev mode, which debuted in 2023 to assist builders shortly translate designs into code.
“The primary spectrum of creativeness to manufacturing is what we’re seeing by way of variations between India and the remainder of the globe,” Mathur mentioned. “The utilization patterns are related, however the scale of operations in a few of the issues may be very difficult.”
Figma’s Bengaluru workplace will initially concentrate on strengthening the corporate’s gross sales and advertising operations within the nation. Its customers in India embrace consumer-facing startups resembling CRED, Groww, Fynd, Swiggy, and Zomato, in addition to IT providers giants together with Infosys and TCS and shopper corporations resembling Airtel, CARS24, and Myntra.
In 2024, Figma generated about half of its income from markets outdoors the U.S., and Mathur described India as an “essential market” for the corporate, although he didn’t disclose its particular contribution to world income.
India’s person base is already influencing Figma’s product growth. As an example, suggestions from its neighborhood in India led the corporate to introduce improved code-export choices that produce higher-quality code — a direct response to requests from Indian customers looking for higher output.
“We wish to proceed to do occasions, perceive and work with our prospects — small to massive — and as time progresses, we would add different prospects as properly,” Mathur mentioned.
