Marissa Mayer’s new startup Dazzle raises $8M led by Forerunner’s Kirsten Green

Former Yahoo CEO Marissa Mayer refuses to take a seat on the sidelines of the generative AI revolution.

After spending the final six years working Sunshine, a photo-sharing and contact-management startup with little success, the storied tech chief has shuttered the corporate to launch Dazzle, a brand new startup centered on constructing the following technology of AI private assistants.

Whereas Mayer isn’t but sharing specifics about Dazzle’s performance, she has revealed that the corporate has raised an $8 million seed spherical at a $35 million valuation. The spherical was led by Forerunner’s Kirsten Inexperienced, with participation from Kleiner Perkins, Greycroft, Offline Ventures, Sluggish Ventures, and Bling Capital. Though Mayer has admitted to investing her personal capital within the startup, she emphasised that the spherical was led by Inexperienced, a enterprise capitalist with a document of figuring out iconic client manufacturers akin to Warby Parker, Chime, and Greenback Shave Membership.

Inexperienced’s funding suggests Dazzle is poised for the approaching wave of latest AI-infused client companies. The founding father of Forerunner Ventures beforehand advised Trendster that whereas enterprise AI took the early lead on this tech cycle, consumer-facing AI is a “late bloomer” that’s lastly prepared for its breakout.

Even for a founding father of Mayer’s fame, touchdown Inexperienced as a lead investor is a major stamp of credibility for Dazzle, particularly after Sunshine was extensively thought of to be a flop.

“I feel she actually has an excellent sense for the place folks and platforms are going,” Mayer stated.  

Mayer advised Trendster that the Sunshine crew started prototyping Dazzle final summer time, a challenge that shortly eclipsed their earlier work in ambition and alternative.

“We realized that this was one thing that we have been way more enthusiastic about,” she stated, noting that Dazzle has potential for “a a lot greater impression” than what Sunshine was constructing.

Initially based as Lumi Labs in 2018, Sunshine first launched with a subscription app for contact administration dubbed “Sunshine Contacts.” Regardless of its founder’s excessive profile, the product struggled to realize traction. Privateness advocates raised alarms over the app’s follow of pulling house addresses from public databases to counterpoint contact lists, and the corporate by no means recovered from the preliminary skepticism.

By 2024, the corporate broadened its providing by including occasion administration and “Shine,” an AI-powered photo-sharing device. The brand new providing was extensively criticized for its outdated design and equally failed to draw widespread utilization.

Sunshine raised a complete of $20 million from traders, together with Felicis, Norwest Enterprise Companions, and Uncommon Ventures. When the corporate was dissolved, traders acquired 10% of Dazzle’s fairness, Mayer stated.

Reflecting on Sunshine’s wrestle, Mayer was candid about its limitations, admitting the issues the corporate was tackling have been too “mundane” and never giant sufficient. “I don’t suppose we bought it to the state of general polish and accessibility that I actually needed it to be,” she added.

Mayer is now betting that the teachings from Sunshine will assist her construct a way more resilient and impactful enterprise with Dazzle.

Earlier than her tenure as Yahoo CEO, Mayer was worker quantity 20 at Google, the place she helped design Google Search’s “appear and feel” and oversaw the event of Google Maps and AdWords.

“I’ve had the uncommon privilege of being at two corporations that basically modified how folks do issues,” Mayer advised Trendster. “Yahoo, for a lot of, outlined the web. Google, by way of Search and Maps, modified every thing. I actually aspire to construct a product that has that form of impression once more.”

Dazzle is anticipated to come back out of stealth mode early subsequent yr. Its web site, dazzle.ai, is at the moment password-protected, blocking public entry.