Peacock is making a transparent guess on two issues: AI and mobile-first leisure.
Primarily based on what the streamer previewed at a press occasion yesterday, Peacock’s cellular app is about to look an entire lot extra like a mixture of TikTok, an informal gaming hub, and a streaming service.
From an AI-powered “Bravoverse” vertical video expertise narrated by a digital avatar of TV host Andy Cohen to vertical stay NBA broadcasts and cellular video games, Peacock is rolling out a number of new options designed to maintain viewers entertained on their telephones even longer.
The largest reveal was a brand new characteristic known as “Your Bravoverse,” geared toward viewers deeply immersed in Bravo fandom, residence to addictive actuality franchises like “The Actual Housewives” and “Vanderpump Guidelines.”
The characteristic pulls short-form clips from greater than 5,000 hours of Bravo footage and stitches them into customized playlists. One of the best half (arguably) is that your information can be a generative AI avatar of Andy Cohen, the well-known reunion host for “The Actual Housewives” franchise.
Customers will begin the expertise by choosing their favourite Bravo reveals and iconic moments. From there, the AI builds a customized stream of clips. Then Cohen’s avatar acts because the narrator, introducing moments, connecting storylines, and even surfacing new reveals viewers may not have watched but.
Behind the scenes, Peacock says the system makes use of laptop imaginative and prescient to establish key storylines and moments throughout its library. AI brokers educated on Bravo fan habits assist decide what viewers care about most, whereas the platform stitches clips collectively throughout seasons and franchises. The consequence, based on Peacock, is greater than 600 billion doable viewing variations.
If Peacock wished a passionate fanbase to check AI storytelling on, Bravo viewers stands out as the excellent viewers. Followers of the franchise are famously devoted, and actuality TV creates the proper bite-sized clips to start out with. In response to the corporate, the common Bravo viewer watches about 24 hours of Bravo content material per thirty days, whereas a few of the most devoted followers watch as much as 75 episodes month-to-month.
“Your Bravoverse” launches on cellular this summer time, with front room gadgets anticipated later.
Moreover, Peacock is experimenting with new methods to observe stay sports activities on cellular. The corporate introduced that followers will quickly be capable to stream stay video games in a vertical format, powered by AI-driven real-time cropping optimized for telephone screens.
The characteristic will debut in beta throughout NBA video games this spring. Customers will discover the vertical broadcasts inside Courtside Reside, a cellular viewing characteristic Peacock first launched in the course of the 2026 NBA All-Star Recreation. Courtside Reside permits viewers to change between a number of digital camera angles alongside the primary broadcast, making a extra immersive solution to comply with the motion.
This builds upon its short-form video characteristic launched final yr. The feed surfaces clips from throughout Peacock’s catalog, together with TV reveals, films, sports activities, and information. This summer time, the corporate plans to develop the characteristic by giving vertical video its personal devoted part within the app, a transfer clearly impressed by TikTok, Instagram Reels, and YouTube Shorts, as streaming platforms more and more compete with social media for viewers’ consideration.
Peacock isn’t alone in exploring short-form video. Disney+ launched its personal cellular short-form feed for U.S. customers on Thursday, which options scenes and moments from its reveals and movies. Netflix has additionally stated it plans to develop its short-form video options to advertise new authentic video podcasts.
This additionally isn’t Peacock’s first experiment with AI. In the course of the 2024 Summer time Olympics, the platform launched a generative AI recap that created customized 10-minute summaries of the day gone by’s occasions, narrated by an AI voice modeled after sports activities announcer Al Michaels.
The corporate can also be increasing its cellular gaming lineup after introducing mini-games within the app final yr.
The streamer is launching two new thriller video games, Regulation & Order: Clue Hunter and Public Eye, which each come from AI gaming startup Wolf Video games, co-founded by Elliot Wolf, the son of “Regulation & Order” creator Dick Wolf. NBCUniversal introduced a partnership with Wolf Video games in October to construct immersive video games, which contain gathering clues and utilizing an AI assistant to assist remedy crimes.
Plus, Peacock is including a day by day trivia expertise based mostly on the long-lasting sport present Jeopardy!. The title joins present video games on the app, equivalent to Wheel of Fortune and Day by day Swap.
All these updates trace at an even bigger technique for Peacock. As a substitute of competing purely as a standard streaming service, the platform is making an attempt to reshape its app into one thing far more interactive. The shift comes because the service seems to be for brand spanking new methods to drive engagement and progress.
Whereas Peacock just lately added subscribers, the platform continues to be working at a loss. Peacock has grown to 44 million subscribers, up from a plateau of 41 million subscribers that lasted for 3 consecutive quarters final yr. Nonetheless, the streamer reported a $552 million loss in This fall 2025.
