For those who’ve been on the New York Metropolis subway lately, you’ve most likely seen stark white adverts selling a wearable AI gadget referred to as Good friend.
CEO Avi Schiffman instructed Adweek that the corporate spent greater than $1 million on a marketing campaign with greater than 11,000 playing cards on subway automobiles, 1,000 platform posters, and 130 city panels. Some stations, like West 4th Avenue, are utterly dominated by Good friend adverts.
“That is the world’s first main AI marketing campaign,” Schiffman stated. (There have been different AI adverts of questionable effectiveness, however maybe not a print marketing campaign of this scale.) He described it as “an enormous gamble,” including, “I don’t have a lot cash left.”
Good friend’s $129 gadget has been controversial, with Wired writers lately criticizing its fixed surveillance and declaring, “I Hate My Good friend.” Equally, some Good friend adverts have been vandalized with messages calling it “surveillance capitalism” and urging spectators to “get actual associates.”
Schiffman stated he’s effectively conscious that “folks in New York hate AI … most likely greater than anyplace else within the nation,” so he intentionally purchased adverts with numerous white area “in order that they’d socially touch upon the subject.”
