Alta raises $11M to bring ‘Clueless’ fashion tech to life with all-star investors

All through her years working in know-how, Jenny Wang, 28, at all times discovered herself stumbling again to 1 thought — a private styling agent to assist customers determine what to put on and purchase based mostly on their funds, way of life, climate, and calendar. 

She has tried to construct such a product quite a few occasions previously, “however the AI know-how was not but mature sufficient,” she advised Trendster. That’s modified, so a number of months in the past she introduced the launch of her dream firm, Alta, adopted by the announcement as we speak of an $11 million seed spherical led by Menlo Ventures. 

The product, which feels straight out of the film “Clueless,” is certainly an AI stylist and private shopper that makes outfit suggestions and lets customers strive on these appears with their customized digital avatar. For instance, an individual can ask Alta what the most effective outfit is perhaps for, say, Trendster Disrupt, and the AI will provide recommendations and current a lookbook of outfits. 

Customers add their closet by both taking photographs, forwarding buy receipts, or looking out what’s already within the Alta database. Folks also can gown themselves in garments they want to purchase, mixing and matching with garments already of their closet. 

There are others enjoying round within the AI styling house, comparable to Whering and Cladwell, all attempting to recreate the magic of that iconic scene in “Clueless,” the place Cher plans an outfit from her closet utilizing laptop know-how. Wang considers herself to be a part of the brand new wave of shopper know-how, seeking to make styling and procuring more practical. 

“There are current gamers like Google Purchasing and Pinterest who’re additionally experimenting with AI,” she continued. “However the experiences that customers will crave and use sooner or later will must be constructed with new technical architectures and new consumer interfaces.” 

The product is backed by some heavy names, together with Michelle Obama’s stylist Meredith Koop, who Wang stated helped prepare Alta’s AI. 

Different traders within the firm embody Benchstrength; Algaé Ventures, the funding agency backed by style’s prestigious Arnault household of LVMH; Phenomenal Ventures, the agency based by Kamala Harris’ niece Meena; Anthropic’s VC arm Anthology fund; and a slew of angel traders together with DoorDash CEO and co-founder Tony Xu, tremendous fashions Jasmine Tookes and Karlie Kloss, Hire the Runway co-founder Jenny Fleiss, and Poshmark CEO and co-founder Manish Chandra. 

Wang used the phrase “aligned” to explain her fundraising course of and leaned closely on the community she amassed whereas working in varied tech roles all through her profession. She’s a Harvard engineer by coaching and has invested in quite a few firms, served as a technical advisor to manufacturers, and likewise held roles at funding corporations.

Years in the past, for instance, she was an intern at DoorDash, and beforehand volunteered on Karlie Kloss’ podcast “Kode With Klossy.” 

“I’m nonetheless actively coding on daily basis and studying from our group and technical advisors,” she stated. 

Wang stated the recent capital shall be used to develop the group and fund extra analysis and improvement. “Our group is constantly updating our in-house fashions and bettering the expertise based mostly on group suggestions,” she stated. 

Alta has already struck a partnership with the Council of Style Designers of America (CFDA) to supply Alta to its membership base. Wang used to dwell in San Francisco however relocated to New York to assist construct out the know-how. “NYC can be a better flight to Paris than SF,” she stated, including that LVMH and one among her angel traders, tech influencer Zita d’Hautville, are serving to the corporate increase all through Europe.

Alta can be working with Marie Kondo as the corporate expands all through elements of Oceania and the Pacific. 

The plan is to subsequent have a look at partnering with retailers worldwide.  

“Most of the most enjoyable shopper AI firms are being began in NYC,” Wang continued, including that she’s assembled a extremely technical but additionally fashion-obsessed group. This startup is her dream come true.