Amazon’s newest AI tool is designed to enhance product listings

Amazon mentioned Thursday it’s releasing a brand new generative AI-powered instrument to assist retailers enhance their listings with lacking particulars or attributes.

Sellers usually have a whole lot of merchandise listed on Amazon, and they should replace data associated to them every now and then, which is usually a cumbersome activity. The e-commerce tech large needs sellers to make use of its new AI-powered instrument, referred to as Improve My Itemizing, to make the chore simpler.

The instrument mechanically suggests product titles, attributes, descriptions, and lacking particulars to sellers primarily based on seasonal traits. Sellers can settle for, reject, or modify these strategies earlier than updating the product itemizing in Amazon’s catalog.

Amazon mentioned it makes use of its personal Amazon Bedrock service for generative AI fashions to get insights from buyer engagement on the platform. Improve My Itemizing is rolling out to pick out sellers within the U.S. beginning right this moment, with an expanded rollout scheduled for the approaching weeks.

The corporate launched generative AI instruments for sellers beginning in 2023 with a function that helped them write product descriptions. In March 2024, Amazon added a instrument that allowed sellers to create an inventory by inserting a product URL from their web sites. That function additionally lets sellers add a single picture or write a number of phrases to generate an inventory.

Amazon mentioned that over 900,000 sellers have used its generative AI instruments up to now. The corporate added that, over 90% of the time, retailers settle for AI-generated content material with none edits.

That’s not essentially an endorsement of the instruments’ accuracy, to be clear — it might be that some sellers aren’t reviewing the outputs intently.

Amazon isn’t the one firm attempting to infuse generative AI into advertising. Google, eBay, Meta, and Shopify have launched a number of instruments on this class. Startups like Avataar and Superscale are additionally engaged on serving to sellers create advertising property by way of AI-powered functions.