Apple is taking a look at including AI serps from OpenAI, Perplexity, and Anthropic into Safari, Bloomberg reported on Wednesday.
Eddy Cue, Apple’s Senior Vice President of Companies, made the assertion throughout his testimony within the U.S. Justice Division’s lawsuit towards Alphabet. Cue’s disclosure was a part of his testimony relating to Apple and Google’s estimated $20 billion-a-year deal that makes Google the default search engine on Safari.
He famous that searches on Safari declined for the primary time final month, a change that he attributes to the elevated use of AI.
Cue additionally acknowledged that he believes AI search suppliers will find yourself changing conventional serps like Google, which is why Apple actively taking a look at including these companies into its browser. Nonetheless, Cue famous that these companies most likely received’t be the default, as he believes that they nonetheless want to enhance.
Apple has already had some discussions with Perplexity, Cue stated.
