Apple nears deal to pay Google $1B annually to power new Siri, report says

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Apple is nearing a take care of Google that may see the iPhone maker pay the tech large roughly $1 billion a 12 months for a customized model of Google’s Gemini AI mannequin to energy its overhaul of Siri, based on a brand new report from Bloomberg.

The transfer is a giant one for Apple, which has historically relied by itself expertise however plans to make use of Google’s mannequin as a brief answer till its personal AI turns into highly effective sufficient, together with to energy a slate of upcoming options for the voice assistant.

The customized AI mannequin’s 1.2 trillion parameters — a measure of the software program’s complexity and functionality — would far exceed the extent of Apple’s present fashions. For context, the present cloud-based model of Apple Intelligence makes use of 150 billion parameters, that means Google’s mannequin can be roughly eight occasions extra advanced.

Apple had additionally thought-about utilizing AI fashions from OpenAI and Anthropic earlier this 12 months. After testing fashions from all three corporations, Apple selected to maneuver ahead with Google.

In keeping with Bloomberg, the overhauled Siri is predicted to launch subsequent spring. Nonetheless, for the reason that launch remains to be months away, plans for the revamp may change.

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