Apple to pay $250M to settle lawsuit over Siri’s delayed AI features

Apple has agreed to pay $250 million to settle a class-action lawsuit over the way it marketed its AI options forward of the launch of the iPhone 16. The Monetary Instances was the primary to report the information. 

The lawsuit alleged that Apple exaggerated the breadth of options Apple Intelligence would convey, which included a considerably upgraded model of its assistant, Siri. The grievance alleges that the corporate created the impression that superior AI capabilities could be accessible to customers ahead of they really had been. Particularly, the plaintiffs allege that Apple overstated each the readiness and performance of those options, notably the promised enhancements to Siri, which have but to completely materialize.

Consequently, the grievance claims, individuals who purchased the iPhone 15 or iPhone 16 believed they had been paying for cutting-edge AI instruments that weren’t truly accessible on the time of buy. The lawsuit framed this as false promoting, and says Apple’s advertising and marketing influenced shopping for choices primarily based on options that had been incomplete or delayed.

Apple didn’t admit to wrongdoing in court docket, however has chosen to settle the case slightly than proceed with litigation. Underneath the proposed settlement, eligible U.S. prospects who bought the iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 may obtain as much as $95 per machine. 

Apple has been touting a extra superior model of Siri ever because it unveiled Apple Intelligence in 2024 throughout WWDC. The anticipated updates are anticipated to assist Siri operate extra like trendy AI chatbots equivalent to ChatGPT or Claude. The upgraded expertise is rumored to be powered by Google Gemini, although newer experiences state the corporate’s subsequent iPhone working system might let customers select from a lot of third-party giant language fashions.

The settlement arrives forward of Apple’s annual developer convention on June 8, when the corporate is predicted to preview a model of its AI-enhanced Siri.