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They are saying you may’t train an outdated canine new methods. However simply after I was about to jot down off Content material At Scale as an outdated software, they went and pulled a quick one on me — or ought to I say, BrandWell did.
Sure, the platform we as soon as reviewed below its earlier moniker has formally undergone a rebrand. And never only a recent coat of paint, it’s an entire new philosophy and improved function set. However can this content material intelligence suite actually dwell as much as its lofty guarantees?
I made a decision to place BrandWell via its paces as soon as once more to search out out. Keep tuned as we dive deep into what makes this rebranded platform tick: the great, the dangerous, and the “wait, that is speculated to work?”
What’s BrandWell?
BrandWellisn’t a brand new platform. We’ve really coated it earlier than, however again then, it was nonetheless working below a special title: Content material At Scale. That is simply their rebrand.
Based by Website positioning veteran Justin McGill, BrandWell is constructed to sort out an issue that is been plaguing companies since content material turned king: sustaining and optimizing your current content material with out dropping your soul to limitless rewrites.
What makes BrandWell totally different is its obsession with actual outcomes. We’re speaking a few full content material intelligence suite that mixes the whole lot you want: a sophisticated writing assistant, research-backed long-form content material era, key phrase analysis, matter clustering, and optimization audits.
And whereas each different AI software out there may be busy churning out new content material like there is no tomorrow, BrandWell additionally breathes new life into your outdated content material. They’ve developed a system that truly optimizes content material based mostly on real-time analysis and Website positioning knowledge. And belief me, due to common Google Core Updates, that is refreshingly sensible.
Who’s BrandWell For?
For those who’re questioning whether or not BrandWell is the precise match for what you are promoting, let me break it down for you.
BrandWell is ideal for:
Content material creators who’re sick of juggling between 15 totally different instruments simply to publish articles. BrandWell’s all-in-one method means you may lastly delete half the bookmarks in your browser.
Advertising businesses drowning in shopper work. For those who’re dealing with a number of manufacturers and wish to keep up high quality whereas scaling up your content material manufacturing, that is your lifeline.
Website positioning professionals who care extra about precise outcomes. BrandWell’s research-backed method means each piece of content material has a preventing likelihood to rank.
Small to giant companies who’ve been burned by “shiny” AI instruments earlier than and need one thing that truly works. No empty guarantees — simply stable, data-driven content material technique.
So, What’s New?
3x extra content material in every plan. BrandWell’s Necessities plan now comes with 25 posts per thirty days as an alternative of 8.
Superior Model and Hyperlink Graphs. It now crawls and evaluates your complete web site to determine optimization alternatives, and robotically interlinks your related content material.
Content material Refresh. Enables you to replace and optimize your current content material.
Limitless AI Instrument Utilization. AI Detector, Plagiarism Checker, Grammar Checker, and extra with out additional prices
Extra Highly effective AI Capabilities. 40+ new and improved AI brokers for e-book writing, social media, promoting, and extra. BrandWell additionally ensures your content material has data-backed key phrases, real-time SERP insights, and long-lasting content material high quality.
What are BrandWell’s Options?
WriteWell
WriteWellis BrandWell’s AI writing assistant powered by a chatbot referred to as AIMEE. This lets you write, edit, or generate short-form content material with ease.
This function permits you to create content material utilizing a key phrase (or different sources comparable to podcasts and movies) utilizing your web site’s writing voice. You can even specify the optimum phrase depend or tone. Not like ChatGPT, their info has no information cutoff. Which means that the whole lot in your article, to the very best of their capabilities, is updated.
As soon as they generate an article, you may job AIMEE to edit elements of your article by highlighting it. And by edit, I imply that you could enhance the tone, summarize the subsection, increase or shorten, simplify the language — principally something below the solar.
Whereas enhancing the article, you can too test its AI or plagiarism probability rating so you can tweak particular elements alongside the way in which.
RankWell
So now you could have short-form articles, how about long-form? That is the place RankWell is available in. This function generates articles in bulk which might be well-researched and Website positioning-optimized. That’s 95% of content material creation achieved, all you want is enhancing.
RankWell works by importing your complete web site right into a information database which will likely be used to analysis subjects, generate content material in your writing model, and optimize your web site. Interlinking can also be no problem since your complete web site’s context is uploaded to a graph that BrandWell makes use of when assessing articles.
Content material Intelligence
You’ll be able to’t actually rank with out realizing the competitors, and that’s why BrandWell’s Content material Intelligence function is a should.
This function offers you all of the perception you want to degree the taking part in subject. I’m speaking key phrase metrics, audits, clustering, traits — all of that in a single neat bundle that’s simply digestible even should you’re new to the sport.
Free Options
AI Textual content Detector
BrandWell additionally has a free AI detection software which may detect AI-generated content material from GPT, Claude, Gemini — yadda, yadda, yadda. Everyone knows what AI detectors are at this level, and the one factor that issues is that if it really works.
So, I examined it towards content material from fashionable LLMs. Listed below are the outcomes:
BrandWell vs. ChatGPT: Incorrect
BrandWell vs. Gemini: Handed
BrandWell vs. Claude: Handed
Two out of three isn’t dangerous for a free AI detector, particularly since that is only a fast check with a small pattern measurement. However I ponder: it might detect AI content material from LLMs instantly, however what about from bypassers?
So, I additionally examined BrandWell towards seemingly the very best AI humanizer right this moment: Undetectable AI.
BrandWell vs. Undetectable [1] Incorrect
BrandWell vs. Undetectable [2] Incorrect
BrandWell vs. Undetectable [3] Incorrect
Nicely, that didn’t work. I simply don’t suppose BrandWell’s AI detector is nearly as good as its free counterparts but.
AI Picture Detector
Not only for textual content, BrandWell additionally includes a free AI picture detection software. Fortunately, I’ve a large gallery of Midjourney photos to check this with. So, let’s begin testing… oops.
Full transparency: I attempted this software a number of instances throughout two days. I attempted utilizing totally different photos, picture varieties, and add strategies. However it doesn’t matter what I strive, all I get is that this error:
So, is it good or dangerous? I don’t even know. All I do know is that should you’re promoting it, you higher make certain it really works — and BrandWell failed in that regard.
How A lot Does BrandWell Value?
BrandWell has a subscription-based pricing construction. That is how a lot it prices to make use of their providers:
Limitless shopper company, web site audits, content material intelligence utilization, AI brokers utilization
You can even get their API for $4 per thirty days.
BrandWell Execs & Cons
Free trial (however wants your bank card)
All-in-one content material creation and optimization suite, combining writing, analysis, Website positioning, and extra
Highly effective AI capabilities that transcend easy content material era, together with enhancing, optimization, and model/hyperlink graph evaluation.
Strong content material intelligence options present in-depth aggressive analysis and insights.
Capability to refresh and optimize current content material, not simply create.
Content material is extremely detectable as “AI” even by their very own detector.
Earlier iteration had a low score on TrustPilot.
Nice for high-volume content material, however there are higher choices (WriteSonic, Jasper, ChatGPT) for fast content material.
AI detection capabilities are inconsistent, struggling to determine content material from AI bypassing instruments.
The Backside Line
BrandWell is an formidable try to be the be-all, end-all content material creation and optimization platform. And in some ways, it succeeds — their function set is extremely spectacular, the AI information base is best than the competitors, and the give attention to tangible outcomes moderately than empty hype is refreshing.
However because the outdated saying goes, you may’t be the whole lot to everybody. Its AI detector, each for picture and textual content, nonetheless has some kinks to work out.
So is BrandWell definitely worth the funding? It actually comes right down to your particular content material wants and workflow. For enterprises and high-volume content material creators, completely. However for solopreneurs or groups with extra modest content material necessities, the excessive price ticket could also be a troublesome promote in comparison with the competitors.
It’s as much as you and your wants. However one factor’s for sure: that is not the identical outdated Content material At Scale you could keep in mind. BrandWell has emerged a greater software and tailored effectively. Simply do not anticipate it to be the right answer for each content material problem you face.
