Canva acquires startups working on animation and marketing

On Monday, artistic suite maker Canva introduced the twin acquisition of startups Cavalry, which works on animation, and Mango AI, which works on bettering advert efficiency.

UK-based Cavalry works on 2D movement animation for various verticals equivalent to promoting, advertising, gaming, and generative artwork. Canva mentioned that Cavalry’s tooling will add to the present capabilities of Affinity, Canva’s skilled artistic modifying suite for pictures, vectors, and layouts, which it acquired in 2024

Canva revamped Affinity’s design final yr and made it free for all customers. The corporate mentioned that since then, folks have downloaded the software program over 5 million instances. Affinity has the capabilities of pictures, vector, and structure modifying. With this acquisition, Canva desires so as to add movement modifying to its suite.

“By bringing Cavalry alongside Affinity, we’re closing that [motion editing] hole and unlocking a whole skilled suite spanning photograph, vector, structure, and now movement modifying,” the corporate mentioned in a weblog submit. “Collectively, these instruments type the inspiration of a full-stack Artistic OS for skilled work, whereas preserving the depth and management skilled creatives depend on,” it added.

Moreover Cavalry, Canva has additionally acquired stealth startup MangoAI, which was engaged on constructing reinforcement studying programs to enhance video advert efficiency, in keeping with its web site. Canva mentioned that the startup’s first product helped shoppers create and launch advertisements and observe outcomes to enhance future campaigns.

MangoAI was constructed by Nirmal Govind, former Vice President of Knowledge Science & Engineering at Netflix, and Vinith Misra, a former information scientist at Netflix and Roblox. Canva mentioned that Govind will turn out to be Canva’s first ” Chief Algorithms Officer” and Misra will work on bettering Canva’s advertising merchandise.

In January 2025, Canva acquired advertising intelligence startup Magicbrief and later final yr, it launched a development software known as Canva Develop for asset creation and efficiency measurement.

Throughout a sit-down at Net Summit Qatar earlier this month, Canva co-founder and COO Cliff Obrecht instructed Trendster that Canva Develop is doing “extremely effectively,” particularly in terms of creating static content material and publishing it to Meta platforms.

“It’s fairly an early product, however we’ll quickly be launching much more issues round video creation, deploying throughout multi platform,” Obrecht had mentioned. “So it’s very early, but it surely’s very a lot acquired a really loyal small consumer base, however loads of large manufacturers are spending cash, after which we’re scaling up massively.”

With the brand new acquisitions, the corporate desires to bolster its place as a advertising answer by doubtlessly including video creation and extra granular measurement. Canva closed 2025 at $4 billion in annualized income with greater than 265 million customers and 31 million paid customers.