For years, U.S.-based tech corporations have tapped into India’s huge and growing web consumer base for progress. OpenAI is not any exception. However whereas the AI lab claims that India is one in every of its fastest-growing ChatGPT markets, third-party knowledge means that OpenAI could also be struggling to show that momentum into income.
Based on analytics agency SensorTower, customers in India have spent $8 million on ChatGPT subscriptions by way of in-app purchases since 2023. That doesn’t embody purchases made by way of the ChatGPT net app. However notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.
One possible issue is the dearth of native pricing for India. OpenAI’s least expensive ChatGPT plan within the nation prices $20 (greater than ₹1,700) per thirty days, which is taken into account costly for a digital subscription in India.
When contacted, OpenAI didn’t share particular particulars about its progress in India however pointed us to a latest submit on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.
Low because the income may be at current, India should still find yourself being a serious progress driver for OpenAI. The corporate’s CEO, Sam Altman, lately expressed a want for OpenAI to turn into a multi-billion-user platform. Tapping into India’s over 950 million web customers may assist bootstrap that effort.
OpenAI apparently thinks so. The corporate is reportedly courting an alliance with Reliance Jio, one in every of India’s greatest cellular carriers, to get ChatGPT in entrance of extra customers.
Within the meantime, ChatGPT continues to develop organically in India.
Based on knowledge from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this 12 months to date have been in India. Not less than a portion of that progress was fueled by the lately launched revamped picture generator in ChatGPT, which went viral for its potential to create sensible Ghibli-style artwork.
For context, ChatGPT has greater than 500 million weekly customers globally.
