Crypto.com places $70M bet on AI.com domain ahead of Super Bowl

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Simply in time to create a brand new Tremendous Bowl advert, Crypto.com founder Kris Marszalek has made the priciest area buy in historical past, shopping for AI.com for $70 million, in response to the Monetary Instances. The deal, paid fully in cryptocurrency to an unknown vendor, shatters earlier information. (Dealer Larry Fischer, who facilitated the sale, is presumably celebrating his luck.)

Marszalek plans to debut the positioning throughout Sunday’s huge recreation, providing shoppers a private AI agent for messaging, app utilization, and inventory buying and selling. “When you take a long-term view — 10 to twenty years – [AI] goes to be one of many biggest technological waves of our lifetime,” he instructed the FT.

The acquisition rewrites the area file books — not that crypto trade itself is understood for its restraint in terms of spending. Beforehand, CarInsurance.com held the crown at $49.7 million (2010), adopted by VacationRentals.com ($35 million in 2007) and Voice.com ($30 million in 2019). Different eye-popping gross sales embrace PrivateJet.com ($30 million), 360.com ($17 million), and Intercourse.com, which has bought twice for over $13 million every time, although its second proprietor went bankrupt making an attempt to monetize it.

“With belongings like AI.com, there are not any substitutes,” Fischer instructed the FT. “When one turns into accessible, the chance could by no means current itself once more.”

Whether or not these mega-dollar domains really ship returns stays an open query. However for Marszalek, who already owns Crypto.com and dropped $700 million on stadium naming rights, proudly owning two category-defining domains is seemingly well worth the outlay.

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