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The Walt Disney Firm introduced on Thursday that it has signed a three-year partnership with OpenAI that may carry its iconic characters to the corporate’s Sora AI video generator. Disney can also be making a $1 billion fairness funding in OpenAI.
Launched in September, Sora permits customers to create brief movies utilizing easy prompts. With this new settlement, customers will be capable to draw on greater than 200 animated, masked, and creature characters from Disney, Marvel, Pixar, and Star Wars, together with costumes, props, automobiles, and extra.
These characters embody iconic faces like Mickey Mouse, Ariel, Belle, Cinderella, Baymax, and Simba, in addition to characters from Encanto, Frozen, Inside Out, Moana, Monsters, Inc., Toy Story, Up, and Zootopia. Customers can even be capable to draw on animated or illustrated variations of Marvel and Lucasfilm characters like Black Panther, Captain America, Deadpool, Groot, Iron Man, Darth Vader, Han Solo, Stormtroopers, and extra.
Customers can even be capable to draw on these characters whereas utilizing ChatGPT Photographs, the characteristic in ChatGPT that enables customers to create visuals utilizing textual content prompts.
The settlement doesn’t embody any expertise likenesses or voices, Disney says.
“The speedy development of synthetic intelligence marks an vital second for our business, and thru this collaboration with OpenAI we’ll thoughtfully and responsibly lengthen the attain of our storytelling by means of generative AI, whereas respecting and defending creators and their works,” mentioned Disney CEO Bob Iger in an announcement.
Disney says that alongside the settlement, it is going to “change into a significant buyer of OpenAI,” as it is going to use its APIs to construct new merchandise, instruments, and experiences, together with for Disney+.
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“Disney is the worldwide gold normal for storytelling, and we’re excited to companion to permit Sora and ChatGPT Photographs to develop the best way individuals create and expertise nice content material,” mentioned Sam Altman, co-founder and CEO of OpenAI, in an announcement. “This settlement exhibits how AI firms and inventive leaders can work collectively responsibly to advertise innovation that advantages society, respect the significance of creativity, and assist works attain huge new audiences.”
It’s value noting that Disney has sued the generative AI platform Midjourney for ignoring requests to cease violating its mental property rights. Disney additionally despatched a cease-and-desist letter to Character.AI, urging the chatbot firm to take away Disney characters from among the many tens of millions of AI companions on its platform.
Disney’s settlement with OpenAI signifies the corporate isn’t totally closing the door on AI platforms.
