Disneyβs three-year licensing partnership with OpenAI consists of simply considered one of exclusivity, Disney CEO Bob Iger informed CNBC. The corporate signed the partnership with OpenAI final week that may convey its iconic characters to the AI agencyβs Sora video generator. As soon as that unique yr is up, Disney is free to signal comparable offers with different AI corporations.
The deal offers OpenAI a high-profile content material companion, permitting customers to attract on greater than 200 characters from Disney, Marvel, Pixar, and Star Wars to create content material on Sora. For now, itβs the one AI platform thatβs legally permitted to take action.
For Disney, the deal provides a strategy to take a look at the waters with generative AI and its mental property, letting the corporate assess how its partnership with OpenAI goes earlier than pursuing extra agreements.
βNo human era has ever stood in the way in which of technological advance, and we donβt intend to strive,β Iger informed CNBC. βWeβve all the time felt that if itβs going to occur, together with disruption of our present enterprise fashions, then we must always get on board.β
Tellingly, the identical day that Disney introduced its cope with OpenAI, the corporate despatched a cease-and-desist letter to Google, alleging that the tech big has infringed on its copyrights. Google didnβt affirm or deny Disneyβs allegations however did say it should βinteractβ with the corporate.
