eBay adds an AI-powered ‘shop the look’ feature to its iOS app

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eBay on Tuesday launched a brand new generative AI-powered function to enchantment to trend lovers: a “store the look” part inside its iOS cellular app that can recommend a carousel of pictures and concepts, based mostly on the client’s purchasing historical past. The corporate says its suggestions can be customized to the tip consumer and can evolve because the buyer retailers extra. The concept is to introduce how different trend objects might complement their present wardrobe.

To take action, “store the look” will embrace interactive hotspots that, when tapped, will reveal comparable objects and outfit inspirations, with the ensuing seems together with each preowned and luxurious objects that match the consumer’s private type. The function is powered by eBay.ai, and was developed in collaboration with the corporate’s Accountable AI staff and RAI Ideas, eBay notes.

“Store the look” will seem to any eBay shopper who has seen not less than 10 trend objects over the previous 180 days, the corporate notes. It is going to show each on the eBay homepage and the style touchdown web page.

For eBay, the addition presents a approach to showcase its vast expanse of stock accessible on the market otherwise than earlier than — and one that might probably encourage extra gross sales, if profitable. eBay says it plans to discover expansions to different classes over time and can proceed including extra personalization components to the function over the brand new yr.

eBay isn’t the one one exploring how AI can enhance the style purchasing expertise. Google final summer time launched a manner for shoppers to just about strive on garments utilizing a brand new AI purchasing function, for instance. Amazon has additionally turned to AI to assist prospects discover garments that match when purchasing on-line. In these instances, the AI options have been meant to assist prospects discover the appropriate match or dimension, whereas eBay’s new function is extra centered on trend inspiration — which means discovering the appropriate type. That may be tougher to do, given that non-public type is subjective.

“Store the look” will initially be accessible on iOS within the U.S. and U.Okay., with assist for Android coming later this yr.

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