Elon Musk says X plans to introduce ads in Grok’s responses

X proprietor Elon Musk instructed advertisers in a reside dialogue on Wednesday that the platform plans to introduce advertisements in Grok’s responses, as reported by the Monetary Instances. The transfer would assist energy X’s struggling advertisements enterprise following the departure of former CEO Linda Yaccarino.

“Our focus up to now has simply been on making Grok the neatest, most correct AI on the earth and I feel we’ve largely succeeded in that,” Musk mentioned throughout the broadcast. “So we’ll flip our consideration to how will we pay for these costly GPUs.”

Musk instructed advertisers that X would enable entrepreneurs to pay to seem in solutions from the AI chatbot.

“If a person’s making an attempt to unravel an issue [by asking Grok], then promoting the precise answer could be supreme at that time,” he mentioned.

The billionaire entrepreneur additionally plans to make use of know-how from xAI, his AI startup, to enhance the concentrating on of advertisements on the social community. xAI acquired X earlier this yr for $45 billion.