Ford’s new AI assistant will help fleet owners know if seatbelts are being used

Ford rolled out an AI assistant this week that may monitor and analyze thousands and thousands of information factors to assist its Ford Professional business clients enhance their backside line.

The guess, and one that the majority different automakers are making, is that there’s cash to be made in software program.

Ford Professional AI debuted at Work Truck Week in Indianapolis and is now out there to all of its U.S.-based Professional telematics subscribers. The AI assistant is included within the subscription. Ford doesn’t disclose what number of U.S. subscribers it has; it has greater than 840,000 world subscribers.

Ford Professional, which generated $66.3 billion in income in 2025, is a smart goal for the corporate because it seeks methods to provide its paying clients extra worth. But it surely’s not its just one. Ford introduced earlier this yr at CES 2026 that it’s growing an AI assistant for homeowners of its passenger automobiles and vans that may debut within the firm’s smartphone app, earlier than increasing to its autos in 2027.

Ford emphasised to Trendster that this isn’t a mere chatbot. As a substitute, the corporate mentioned its proprietary techniques give subscribers detailed details about gasoline consumption, seatbelt use, and automobile well being, not only a bunch of diagnostic error codes when one thing is incorrect. It could actually additionally present managers with info on idle occasions, rushing, and acceleration occasions throughout the fleet.

Like its shopper AI assistant, Ford Professional AI is constructed off of Google Cloud and makes use of various AI brokers. The key sauce, per Ford, is its use of inner information from every buyer’s fleet to scale back the potential of AI hallucinations and errors.

Ford Professional, a enterprise division that features Tremendous Obligation giant vans in addition to gross sales to business, authorities, and rental clients, has turn into a moneymaker for the automaker. The Ford Professional enterprise division reported a web revenue of $6.8 billion in 2025, in keeping with its earnings report. The corporate mentioned Ford Professional paid software program subscriptions grew by 30% in 2025.

At the same time as Ford rolls out AI instruments for its clients, government management has warned of impending job cuts due to the know-how. Final yr, CEO Jim Farley predicted AI would halve the variety of white-collar jobs in america. In January, Farley mentioned that the U.S. wanted important staff to construct and assist the infrastructure wanted to succeed in its AI moonshot targets.