DreamWorks co-founder Jeffrey Katzenberg’s enterprise fund WndrCo co-led a $15.5 million Collection A spherical for Creatify, an AI video advert platform.
Creatify’s AdMax platform makes use of AI to shortly generate dozens of video ads, that are geared towards social media advertising and marketing — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to form its output.
Tech trade titans have been bullish on AI promoting. Meta CEO Mark Zuckerberg lately spoke about his ambitions to automate all of promoting with an AI advert instrument, which might take a look at 1000’s of advertisements on Fb, Instagram, and Threads customers.
This diploma of automation could appear drastic, however it’s not a foregone conclusion. Whereas Katzenberg has been an leisure trade govt since earlier than DVDs have been invented, his bets usually are not all the time appropriate — he was additionally the founding father of Quibi, the quick video platform that infamously raised $1.75 billion and shut down six months later.
