Google began testing AI-summarized leads to Google Search, AI Overviews, two years in the past, and continues to develop the function to new areas and languages. By the corporateβs estimation, itβs been an enormous success. AI Overviews is now utilized by greater than 1.5 billion customers month-to-month throughout over 100 nations.
AI Overviews compiles outcomes from across the internet to reply sure questions. While you seek for one thing like βWhat’s generative AI?β AI Overviews will present AI-generated textual content on the high of the Google Search outcomes web page. Whereas the function has dampened site visitors to some publishers, Google sees it and different AI-powered search capabilities as doubtlessly significant income drivers and methods to spice up engagement on Search.
Final October, the corporate launched adverts in AI Overviews. Extra just lately, it began testing AI Mode, which lets customers ask advanced questions and follow-ups within the circulate of Google Search. The latter is Googleβs try and tackle chat-based search interfaces like ChatGPT search and Perplexity.
Throughout its Q1 2025 earnings name on Thursday, Google highlighted the expansion of its different AI-based search merchandise as effectively, together with Circle to Search. Circle to Search, which helps you to spotlight one thing in your smartphoneβs display screen and ask questions on it, is now obtainable on greater than 250 million gadgets, Google mentioned β up from round 200 million gadgets as of late final yr. Circle to Search utilization rose near 40% quarter-over-quarter, in keeping with the corporate.
Google additionally famous in its name that visible searches on its platforms are rising at a gradual clip. Based on CEO Sundar Pichai, searches by means of Google Lens, Googleβs multimodal AI-powered search know-how, have elevated by 5 billion since October. The variety of individuals procuring on Lens was up over 10% in Q1, in the meantime.
The expansion comes amid intense regulatory scrutiny of Googleβs search practices. The U.S. Division of Justice has been pressuring Google to spin off Chrome after the courtroom discovered that the tech large had an unlawful on-line search monopoly. A federal choose has additionally dominated that Google has an adtech monopoly, opening the door to a possible breakup.
