That is INSANEEEEEEEEEEEEEE! Fingers down, this is among the first actual AI improvements we have seen this 12 months that lives as much as the AI hype.
My dangerous, I am getting forward of myself.
OpenAI simply dropped native picture era in GPT-4o, and I do not say this flippantly, however…
This ish proper here’s a sport changer (I stated that utilizing my greatest Katt Williams impression). 🤣
You do not want skilled design abilities, costly software program, and even an oz of creative expertise to provide jaw-dropping visuals. All you really want is your creativeness and the suitable immediate.
Our creativeness will quickly turn into AI’s greatest limitation. Each new AI announcement makes it clear that creators and entrepreneurs will personal the long run. AI retains breaking down boundaries to entry in almost each space. No coding abilities? There’s an AI for that. No design abilities? There’s an AI for that, too. 🤯
On this article, I will deliver you up to the mark on precisely what this replace means, how picture era works and even a money-making aspect hustle you possibly can launch as quickly as at the moment.
For those who’re new to my work, my identify is Lester, however be happy to name me Les. I am an award-winning efficiency marketer and chairman of a bunch of DTC manufacturers. Today, I am centered on serving to on a regular basis folks navigate the crowded AI area.
For those who’re on the lookout for sensible and useful AI suggestions and tips, join my free publication, No Fluff Simply Info. I share AI information, advertising and marketing insights, and traits I am seeing that transfer the needle.
However sufficient about me. Let’s focus on why all this issues to you. 🫶🥹
What modified and why it issues
Earlier than leaping into it, let me provide you with a crash course on picture era.
Picture era takes current photos and regularly provides noise, making the photographs seem like static on a TV. It then trains by reversing that course of, studying the right way to take away noise step-by-step till it could actually reconstruct a picture from pure randomness. Whereas studying, the mannequin receives captions that describe every picture, like “a cat enjoying,” serving to it affiliate textual content with visible patterns.
As soon as educated, when you sort new phrases like ‘a purple automobile,’ the mannequin begins with a loud picture and refines it to match the outline.🤓
Again within the day, and by again within the day, I imply a number of months in the past, picture era was useful however nonetheless felt like a novelty. Even when the outcomes have been first rate, you usually wanted modifying abilities to right imperfections.
Regardless that picture era was useful, it is also irritating as your output would utterly change whenever you reentered a immediate, making it tough to iterate and enhance. Including textual content to a picture was almost unattainable as fonts regarded like hieroglyphics, phrases appeared invented, and the textual content typically turned out blurry.
It was a whole mess. 😖
Quick ahead to at the moment with the ChatGPT replace; you possibly can rapidly iterate, and janky textual content is now not an issue.
Whereas working with the brand new picture generator, two issues actually stood out to me. First, the consistency when creating and iterating on the identical output with out altering kinds or utterly altering the undertaking is excellent.
Second, the AI periodically asks for readability whereas producing photos, which I like. For as soon as, I did not really feel like going all Mike Tyson on my keyboard whereas attempting to get my work executed.
Dare I say, it was nice to work with. Take that with a grain of salt, tho. It is nonetheless early days, and it might simply piss me off tomorrow…however I digress. 😩
Positive, it is obtained some strong upgrades, like being quicker than different instruments and dealing proper inside ChatGPT, plus all the standard great things.
However I care extra about two issues: my sanity whereas utilizing AI instruments and whether or not the factor works. I could not care much less about it beating some made-up benchmark. “Does it work?” is my benchmark.
And to this point, I am very, very, very impressed. The ability this replace provides on a regular basis folks is unmatched.
No extra ready on anybody else to deliver your imaginative and prescient to life; you possibly can simply get on with it. 😑
Oh, and I did not need to pay extra to entry these options. It is included within the Professional plan.
This is why that is necessary. Now you can create freely utilizing pure language, and if I am Adobe, I am very involved about the place this goes.
GAME CHANGER!!!
use AI to start out your aspect hustle
All these developments are cool, however when you’re something like me, you’ve got obtained payments to pay. So, whereas I am thrilled for Sam Altman and his crew, let’s leap straight to the half you care about: the right way to use all this AI energy to launch a worthwhile aspect hustle or stage up your present enterprise.
I’ll present you precisely the right way to go from thought to launch utilizing ChatGPT. For those who ever get caught or really feel uncertain about any step, guess what?
Simply ask ChatGPT, lol. 🤪
Step 1 – The concept and idea
Reddit and ChatGPT may also help you discover and validate nice concepts rapidly. I wrote an in-depth article on precisely how to try this right here:
Million-dollar concepts pop up in your feed day by day – this is precisely the right way to spot them
Following these precise steps, I made a decision to start out a skincare line. This concept checked a number of containers. It has a excessive potential for repeat clients and solves an issue that enables me to construct a loyal group.
I am calling it “seL,” which is Les spelled backward. Why? As a result of I am fancy, duh. 💁♂️
Step 2 – Product design
Now that we’ve a strong idea let’s work on the design. seL is fancy, so naturally, it has to look the half. This is the precise immediate I used to create the visible branding for seL:
Create a practical, studio-quality product mockup of an opulent skincare model referred to as “seL.” Design the product packaging as a modern rectangular bottle with a matte, burnt-orange end, accompanied by an identical rectangular product field. Each the bottle and the field ought to characteristic minimalist, subtle branding with the textual content “seL” in a sublime, fashionable serif font, utilizing black typography. Beneath the model identify, embody the refined phrase “SKIN TREATMENT BY LES” and a playful but understated tagline on the backside studying “MADE WITH 100% FANCY INGREDIENTS JUST SO HE COULD PROVE A POINT.” The bottle ought to have a matte black pump dispenser, contrasting gently with the nice and cozy burnt-orange packaging. Current each gadgets clearly in opposition to a seamless background matching the burnt-orange coloration of the packaging. Use refined, even lighting to spotlight the matte textures and splendid branding particulars clearly and distinctly, with minimal shadows and reflections.
And listed below are the outcomes:
I wager that obtained your consideration now. Let’s preserve going. 🤗
Step 3 – Manufacturing
With the concept and design locked in, it is time for the rubber to satisfy the street and get seL manufactured. Utilizing ChatGPT Operator, I generated a listing of home skincare producers. 🏭
This is the immediate I used:
Determine an correct, up-to-date listing of 5 respected home skincare producers in the US specializing solely in luxurious skincare merchandise. Focus particularly on producers providing premium packaging choices, customizable formulations emphasizing botanical and pure components, and confirmed expertise with producing serums, moisturizers, cleansers, and remedy lotions. Current the data clearly in a structured desk format together with columns for Firm Title, Official Web site, Electronic mail Tackle, Cellphone Quantity, and a Temporary Overview of Key Capabilities.
As soon as I’ve my listing, I can use Operator to contact these producers for me. Full disclosure: You’ll have to information Operator to maintain issues on monitor, but it surely’s doable even when you’re new to AI. 🤞
Step 4 – Design an internet site
It is time to make the web site. I would not use ChatGPT to construct a web site from scratch when Shopify exists. Nonetheless, I do need a customized theme so I can stand out.
For this subsequent step, I will ask ChatGPT to give you a number of mockup concepts so I can tailor the Shopify theme to my liking.
Step 5 – Advertising marketing campaign
It is GAME TIME. Utilizing ChatGPT, I can develop a advertising and marketing idea and advert inventive.
This is the design:
This is the advert copy I got here up with for my marketing campaign. 🚀
Moisturizer robust sufficient for the driest locations. seL by Les locks in hydration and leaves pores and skin glowing, clean, and nourished. Deal with your self at the moment and luxuriate in free identical day transport.
Step 6 – Gross sales group
However why cease at on-line gross sales solely? seL must be in shops. Utilizing ChatGPT Operator, I can have AI compile a listing of massive field retailers in my space.
With this listing, I can then use AI to assist me craft highly effective chilly emails to get the patrons’ consideration.
I can have Operator help me with outreach by giving it entry to my e mail and the listing of contacts.
Similar to that, AI may also help us discover an thought and convey it to market. 📈
This replace is manner larger than simply making Ghibli artwork of water bottles and bananas, IYKYK.
This is why this replace is an enormous deal
Jeff Bezos as soon as stated, “Our success at Amazon is a perform of what number of experiments we do per 12 months, per thirty days, per week, per day.”
Earlier than these improvements, you wanted an enormous price range and group to attain the identical outcomes.
Not solely does AI bridge the hole on price range and group measurement, it bridges one other hole folks aren’t even speaking about but… and that is time.
It is pushing the boundaries of what is doable however doing the unattainable rapidly. 🤑
As I stated earlier, the true limitation to AI success is likely to be our creativeness, not the AI itself.
Limitations and considerations
Now look, whereas I am hyped about GPT-4o and all it could actually do, it is not excellent.
Regardless that the photographs are wonderful and a huge step ahead, they don’t seem to be at all times spot on. The AI can typically get confused, particularly with detailed requests. Whereas it is manner higher than earlier than, we’re not fairly at immediate masterpiece standing but.
One other factor to think about is originality. GPT-4o creates photos primarily based on current knowledge, so related visuals could pop up. You’ll nonetheless want the human contact to create actually distinctive content material. 😔
Lastly, there’s the elephant within the room: who owns this work? There are real considerations about creators getting correct credit score and compensation. As AI-generated photos turn into extra frequent, it is going to get extra sophisticated to know who holds the inventive rights or the right way to pretty acknowledge the unique human creators whose work these AI fashions discovered from.
We urgently want clear guidelines of engagement. It is important to find out the right laws and safeguards as a result of, on the present tempo of AI evolution, what we’re doing at the moment will appear primitive simply months from now. 🫠
Sooner or later, we won’t preserve kicking this may down the street — really feel me?
My two cents
I got here at you with so much at the moment, so I will depart you with this.
There are two camps relating to AI. 🧐
Camp one focuses on AI’s limitations, mentioning flaws as causes to not take motion or as excuses to stay with the previous manner of doing issues.
Let’s name them the glass-half-empty crowd.
Then there’s camp two, which actively implements AI and takes it for what it is value at the moment. They do not get too excessive or too low on the hype.
As an alternative, they steadily chip away, experimenting with new instruments and figuring issues out as they go. We’ll name them the glass-half-full crowd.
I am not right here to debate who’s proper or flawed and even predict what the long run holds as AI has soooooo a lot hype surrounding it, however that does not imply it is not useful at the moment, like actually proper now, as you are studying this. I’ve gone on report a number of instances, sharing the AI instruments I take advantage of, how I take advantage of them, and the way they’ve improved my workflow. 🤓☝️
However let’s be actual for a second. Whereas AI is extremely helpful, it is no magic capsule. Intangibles like storytelling, constructing genuine connections together with your viewers, and recognizing good inventive content material will turn into extra helpful.
You may have to embrace AI alongside these greatest practices in your enterprise to thrive.
As I step down from my soapbox, I am unable to assist however really feel excited and optimistic about what’s coming though, sure, I nonetheless have some considerations about AI.
😇 Hope this helps.
P.S. If you need less difficult and useful AI suggestions and tips, join my free publication, No Fluff Simply Info.
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