Creating company coaching movies for software program is a time-consuming ordeal, particularly when you’re a company with a whole lot of software program licenses. Coaching movies may also help get workers up to the mark, however they’re a giant carry. They typically take whole groups to provide.
Tel Aviv-based entrepreneur Yoav Einav thought there may be another, cheaper method to create software program coaching movies. So he teamed up with a buddy, Dan Sahar, to attempt to construct it. In 2020, their mission grew to become a startup: Guidde.
Guidde makes use of AI to mechanically create video clips that instruct viewers on how one can use completely different functions. It really works by capturing a consumer’s in-app exercise, after which remodeling the recording right into a video with a “storyline.”
Guidde-created movies can optionally characteristic an AI-generated voice in a desired language, background music, and tags that spotlight key facets of a software program app’s performance. Guidde additionally gives primary video modifying instruments with results reminiscent of movement transitions, body timing adjustment, and cropping.
You may be questioning: Do individuals really watch coaching movies? It’s a good query. In accordance to a 2019 Kultura survey, 67% of workers admit to not giving in-house coaching movies their full consideration, as an alternative skimming the movies or listening to them whereas doing one thing else.
Einav thinks it’s a two-pronged difficulty. Typically, he stated, coaching movies aren’t very compelling — the manufacturing high quality isn’t notably excessive. On prime of that, the movies are typically buried in tough-to-navigate interfaces.
That’s why, in latest months, Guidde has dipped a toe into video suggestions, launching a characteristic known as Guidde Broadcast that delivers customized content material to an organization’s workers. Einav described it as a “Netflix for organizations” — a method to drive software program engagement by offering contextual, “just-in-time” coaching content material inside a consumer’s workflow.
Guidde is on a gradual constructive development trajectory, in keeping with Einav, having elevated income by 4 instances within the final 12 months. The corporate’s platform now serves over 100,000 customers throughout 2,000 organizations, together with American Eagle Outfitters, Carta, and Nasdaq.
This month, 35-employee Guidde secured $15 million in new funding in a spherical led by Qualcomm Ventures. Bringing the startup’s whole raised to $30 million, the brand new money shall be used to increase Guidde’s localization instruments, enterprise gross sales and buyer success groups, and world market presence, Einav stated.
“Now we have been in a position to climate the storm to this point, and proceed to take a conservative and humble strategy to our funds — a technique that has confirmed efficient to this point,” he added. “We imagine that the long run lies in an answer that seamlessly combines creation and supply of extremely partaking AI-driven and video-first content material. Our purpose is to guide this rising class and set the usual for clever, immersive content material experiences.”
