CommentSold, the e-commerce tech startup that gives internet and video instruments to on-line retailers, launched a brand new generative AI–powered instrument on Wednesday that may sift by livestreamed footage and generate quick product explainer movies for sellers to submit to their web site, app and social media platforms.
The “AI ClipHero” characteristic creates quick clips from livestreamed promoting occasions, which regularly final for hours. As a substitute of shops rewatching content material and scouring for related clips to edit and submit, CommentSold’s new instrument saves them a while by robotically figuring out essentially the most attention-grabbing elements of the livestream for patrons who missed the occasion to get a short abstract of the merchandise. The instrument additionally makes use of speech recognition to generate captions.
“Shoppable ‘explainer’ movies are essentially the most highly effective video commerce medium proper now, with TikTok and Instagram changing into the first approach Gen Z discovers, learns about merchandise and purchases merchandise. Nonetheless, creating shoppable movies [requires] vital manufacturing instances,” CommentSold CEO Gautam Goswami instructed Trendster.
AI-powered clipping software program isn’t new, however not many corporations have developed AI-powered instruments particularly designed for stay commerce. Numerous startups (Powder, Eklipse, and others), although, have launched related options for content material creators to seize highlights from gaming streams.
“Corporations like TikTok and Twitch have been attempting to create AI that may create shoppable movies from livestream occasions … CommentSold is now the primary supplier to launch a commercially accessible AI, which learns from hundreds of thousands of hours of livestreams in CommentSold’s library to determine and create product explainer movies from livestream promoting occasions,” Goswami stated.
Along with its AI ClipHero characteristic, CommentSold lately rolled out PopClips, which permits retailers to tag merchandise in a banner on the backside of every clip to direct prospects to the product web page and drive extra gross sales. The corporate additionally gives instruments for customized web site and cellular app constructing, in addition to techniques to automate stock, invoices, delivery, and extra.
Since launching in 2017, CommentSold now helps over 7,000 small and midsized companies ship stay procuring and e-commerce experiences. Based on the corporate, it has facilitated the sale of over 180 million objects with greater than $4.4 billion in lifetime gross merchandise worth (GMV), up from $3.8 billion in 2023.
