Meta AI’s app downloads and daily users spiked after launch of ‘Vibes’ AI video feed

New knowledge signifies that use of Meta AI’s cellular app for iOS and Android has seen a big enhance. In keeping with a brand new evaluation from market intelligence supplier Similarweb, the app’s every day energetic customers throughout each platforms jumped to 2.7 million as of October 17, up from round 775,000 simply 4 weeks in the past. As well as, Meta AI’s app installs are additionally up, reaching 300,000 new downloads per day, in contrast with beneath 200,000 every day downloads a number of weeks in the past.

For comparability, Meta AI’s app had simply 4,000 every day downloads a 12 months in the past, on October 17, 2024.

The agency says it hasn’t seen any significant correlation in both search or promoting estimates, however notes Meta could possibly be operating Fb or Instagram promotions that wouldn’t be captured in its mannequin.

Nonetheless, there’s additionally one other doable rationalization for the sharp rise: the launch of Meta’s new Vibes feed in September, which launched short-form AI-generated movies to the Meta AI cellular app.

Meta AI launched the Vibes feed on September 25, which correlates with the sharp enhance within the app’s every day energetic customers on iOS and Android, as seen within the chart beneath.

Just lately, OpenAI’s video generator Sora drew headlines as its app reached the highest of the App Retailer when customers rushed to strive the brand new know-how. Nonetheless, Meta AI might have benefited from this launch as nicely. Whereas Similarweb says its knowledge doesn’t show trigger and impact, it’s doable that the eye to Sora drove some folks to strive Meta AI, with a view to examine the 2 experiences.

One other risk is that Meta could possibly be benefiting from Sora’s invite-only standing. That’s, those that couldn’t check out the OpenAI app could have regarded for a substitute for experiment with. This is able to be an fascinating rationalization, too, because it means that OpenAI’s choice to gatekeep Sora could have straight boosted its rivals.

As of October 17, Meta AI’s app had seen a 15.58% enhance in every day energetic customers worldwide, whereas ChatGPT, Grok, and Perplexity noticed declines of three.51%, 7.35%, and a couple of.29%, respectively.