It’s by no means been simpler to create and publish artwork than it’s now, and when you consider the businesses constructing tech round AI, the manufacturing course of goes to get much more environment friendly. That’s particularly the case with video manufacturing, with firms of all sizes utilizing massive language fashions to construct instruments that allow you to whip up decent-quality movies and animation with a number of prompts and actions.
In style instruments on this area embody Google’s Veo 2, OpenAI’s Sora, Runway, Luma AI, and Shanghai-based Hailuo. Now, a South Korean startup referred to as Cinamon is ramping up efforts to say part of this burgeoning market — it just lately raised an $8.5 million Collection B spherical to proceed constructing its animated video technology platform “CINEV,” slated to be launched in beta within the first half of 2025. Altos Ventures, an present backer, in addition to Saehan Enterprise Capital invested on this spherical.
Cinamon’s pitch is that its platform gives a video generator that may allow you to construct 3D environments, direct scenes and actions, place characters, edit digicam angles, and extra — all with textual content prompts and sliders.
In response to its CEO Doosun Hong, the corporate’s strategy basically differs from present AI video turbines, which create movies by producing pixels utilizing textual content, photos, and movies as reference supplies. In distinction, CINEV combines a 3D asset library, AI movement technology, and a filmmaking-focused massive language mannequin to first assemble 3D scenes full with characters and parts, after which allows you to edit them utilizing its suite of video manufacturing and enhancing instruments.
“Our strategy permits simpler route and enhancing with out consistency/physics points, making it significantly appropriate for longer-form content material like movies and dramas,” Hong mentioned. “We envision CINEV to be complementary to present AI video instruments, doubtlessly enabling new workflows the place CINEV’s output may function high-quality reference materials for different AI video platforms.”
Cinamon began life in 2019 as Cinamon Video games, a subsidiary of content material manufacturing agency Vonvon. Cinamon initially arrange a JV with NAVER WEBTOON, a Korean digital storytelling platform, to create Possibly, an interactive storytelling app. Going through rising knowledge privateness issues, Vonvon merged with Cinamon Video games later in 2019 to focus solely on storytelling within the social content material area.
Whereas its rivals like Loopy Maple Studio began providing animated interactive story apps, fiction apps, storytelling apps, and short-form movies, Cinamon as a substitute selected to deal with creating 3D animation instruments that might pace up and scale animation manufacturing for content material creators and studios. Regardless that it price extra funding than instruments for 2D content material, they noticed higher scalability potential.
In 2022, the startup started constructing its 3D animation platform, and later built-in AI options to boost manufacturing effectivity. In September that yr, South Korean gaming firm Krafton, Naver Z (a unit of Korean web big Naver), and SNOW, (a digicam app run by Naver), invested $10 million in Cinamon’s Collection A.
Going ahead, Cinamon plans to make use of its traders’ IPs and 3D property to bolster its providing. Krafton has substantial mental property and 3D property utilized in its Battleground video games, whereas Naver Z operates the Zepeto metaverse platform. Cinamon says CINEV might help lengthen these IPs past gaming by enabling content material creators to make use of these IPs, and doubtlessly drive consumer acquisition for Krafton and Naver Z. Cinamon additionally entered Nvidia’s startup accelerator, Inception, final August.
“Our potential customers embody comedian, manga, webtoon artists, net novel writers, recreation builders, video creators, and conventional animators on the lookout for simpler workflows,” Hong mentioned. “In 2025, we plan to deal with prospects [ranging] from particular person creators to content material IP firms on the lookout for simpler, sooner, cheaper methods to create Anime, VTuber, and cinematic online game content material.”
Cinamon plans to make use of the brand new capital for hiring extra AI engineers and for R&D. The startup has a staff of 60 workers with experience in 3D graphics, AI, gaming, and content material manufacturing. This Collection B brings its complete capital raised to date to $18.5 million (25 billion KRW).
