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ChatGPT, Sora, Operator, and the brand new picture generator are cool, however they are not essentially the most spectacular issues OpenAI has achieved.
Earlier than you will have me dedicated, hear me out. 😩
These merchandise are AMAZING. Personally, they’ve improved my workflow and unlocked efficiencies that finally led to extra income.
So, what’s essentially the most spectacular factor that no person’s speaking about? Absolutely the masterclass that’s OpenAI’s Go-to-Market technique. 🙌
Actually, on March 31, 2025, OpenAI’s CEO, Sam Altman, introduced that ChatGPT gained a million new customers in only one hour, pushed by excessive demand for its newly launched picture era function.
On this article, we cannot discuss benchmarks or what number of gazillion information factors had been used to construct a big language mannequin.
We’re going deep into OpenAI’s Go-to-Market technique. (GTM) 🤓☝️
Should you’re new to my work, my identify is Lester, however be happy to name me Les. I am a founder with a profitable exit, government chairman of a number of DTC manufacturers, and an award-winning efficiency marketer. In my profession, I’ve crafted campaigns that made thousands and thousands and campaigns that flopped arduous. Belief me once I say should you’re making an attempt to develop or launch a enterprise, there’s quite a bit to be taught from OpenAI.
By the best way, should you like data-driven advertising insights and sensible methods to make use of AI, try my free publication, No Fluff Simply Info. I break down what’s working in advertising proper now and the AI improvements value your consideration. 🤓
However sufficient about me. We have to discuss OpenAI and the way it completely obliterated the competitors.
Perceive the aggressive AI panorama
To know what we are able to be taught from OpenAI’s GTM, we first want to know how intense the competitors on this area has develop into.
Startups are getting funded at a unprecedented fee, some with no product, just by saying “Yeah, we’ve AI”. I’ve even seen AI toasters, however that is a narrative for one more day. 😔
Exterior of that, the who’s who of Huge Tech can be making a large push into the area and preventing for the highest spot. However are you able to blame them? The area is estimated at USD $757.58 billion in 2025, with projections to achieve USD $3.6 trillion by 2034, rising at a compound annual progress fee of 19.20%. Yeah, that is trillion with a T.
However although everybody and their momma are competing for that high spot, while you suppose AI, you suppose ChatGPT.
Let that sink in… a STARTUP IS CRUSHING a number of the world’s greatest and most well-funded firms. 🤯
Now we may argue till we’re blue within the face about what mannequin is healthier, who beat what benchmark, blah blah blah. However you recognize what is not up for debate?
Who the clear “winner” is in relation to customers and consumer progress. 🏆
In 27 months, OpenAI has captured the lion’s share of the AI market, and it has managed to one-up itself with each product announcement. What makes this much more spectacular is that it wasn’t the primary to market, and in some circumstances, it is not even one of the best resolution. It is quite a bit like when the iPhone took off, besides this feels even larger.
OpenAI has develop into unimaginable to disregard, and in case you missed it, this can be a startup!!! 🚀
Classes for founders and entrepreneurs
Now that we have lined how we obtained right here, let’s discuss how OpenAI pulled this off. A couple of issues needed to go its method, however most of it got here right down to the stuff you do not see within the numbers, like good hiring, fixing bugs quick, and protecting everybody on the identical web page. I can solely think about how drained the workforce should be. It feels prefer it’s been one lengthy dash for the reason that launch.
All that’s vital, however for right now’s dialog, let’s concentrate on the GTM public-facing methods that stood out to me. 📌
Each time a brand new AI thingy will get introduced, firms at all times discuss benchmarks. It jogs my memory of these previous ‘I am a Mac, I am a PC’ advertisements. PC by no means fairly obtained it. Folks care about options, however solely up to a degree. Certain, some of us are all concerning the specs, however most individuals both do not discover or do not care.
What they care about is whether or not the factor works and whether or not it solves their drawback. 🤓☝️
Now we have a saying within the workplace: ‘Folks do not need a drill; they need a gap within the wall.’ That is exactly the method OpenAI takes when it launches one thing new. It focuses on what the product does for folks. Certain, it’s going to drop a benchmark right here and there, however the message at all times facilities on actual use circumstances.
I am not saying benchmarks do not matter, however this workforce clearly is aware of tips on how to purchase customers and hold them engaged. 🤝
One other key a part of OpenAI’s playbook that does not get sufficient credit score is how overtly Sam Altman and his workforce are constructing OpenAI. Altman has this manner of creating us really feel like we’re a part of the journey. Should you’ve adopted my work, you recognize I have been saying that constructing a private model is the way forward for enterprise.
Check out the man main the AI revolution. He is an unbelievable storyteller who leans into being human. That alone must be your signal to start out constructing in public. All the pieces is on the market for the world to see, from beefing with Elon Musk to rolling out new options.
Out of all the things OpenAI has achieved, the partnerships and integrations like getting ChatGPT into Azure and Bing is likely to be my favourite transfer. 🤜 🤛
On the core, OpenAI tapped into different folks’s audiences to usher in customers. Name it internet affiliate marketing, influencer collabs, or joint ventures. It is all borrowed credibility. 🎯
Like when your pal introduces you to a brand new group and says, “They’re cool.” Now you are good, simply off the energy of that intro.
All that stated, the GTM is not fancy. OpenAI does the fundamentals exceptionally nicely:
Give attention to advantages, not options. Do not say, “Skilled on 1.8 trillion parameters.” Say “Writes your total weblog submit in 30 seconds.”
Construct a neighborhood. OpenAI and Altman constructing in public makes the expertise really feel private.
Collaborate to develop. As enterprise professionals, we frequently really feel like we’ve to go at it alone, however that could not be farther from the reality.
My two cents
OpenAI is constructing very spectacular merchandise, however as enterprise professionals, we have to take notice that the AI firm does not use AI as a crutch however as a software to boost “good old style” advertising ideas by specializing in clear communication and being relatable. 💪
So, as you forge into the AI future, do not forget the fundamentals.
😇 Hope this helps. I am rooting for you!
P.S. If you’d like easier and useful AI suggestions and methods, join my free publication, No Fluff Simply Info.
