A brand new model of ChatGPT simply led OpenAI to its largest income spike ever.
Final week, OpenAI debuted its latest giant language mannequin, GPT-4o. The brand new mannequin introduced numerous enhancements, together with quicker efficiency, multimodal capabilities throughout textual content, voice, and imaginative and prescient, a brand new voice mode, the power to add screenshots and paperwork for perception, and extra.
GPT-4o is a major enchancment over its predecessor, and arguably the largest leap in enchancment from one OpenAI mannequin to the subsequent ever.
Surprisingly, the corporate made the mannequin out there on its free subscription tier, however with a catch — it wasn’t out there without spending a dime on cellular. As an alternative, cellular customers must improve to ChatGPT Plus to take GPT-4o for a take a look at drive.
In keeping with numbers from AppFigures, that plan labored.
On the day of GPT-4o’s launch, ChatGPT’s cellular income rose 22%, probably the most income for the app ever in a single day. That was solely the beginning.
By Tuesday, AppFigures stated, the each day income for the app was twice the typical day in Might — from round $491,000 a day to nearly $900,000 a day. These numbers are after OpenAI pays its income shares to the Google Play Retailer and Apple’s App Retailer.
The week after the most recent language mannequin rolled out, OpenAI noticed a complete of $4.2 million in app income, most of that from the App Retailer.
What’s driving folks to pay for GPT-4o when it is out there without spending a dime?
Voice enter is probably going one of many largest components, as OpenAI has restricted that to the app model of ChatGPT. On the desktop model, customers can solely talk with the AI via textual content, which means they miss out on some key new integration.
Accessing chat historical past offline is one other key benefit, as is the quicker response time and higher integration for the cellular model.
It is also totally doable, as AppFigures poses, that OpenAI makes more cash from its web site than its app, which is why it is driving customers there as an alternative.
Irrespective of the rationale, the final week for OpenAI exhibits that not solely are shoppers extraordinarily within the newest developments in AI, they’re additionally keen to pay to be among the many first to get entry.
