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Reddit CEO Steve Huffman stated AI chatbots aren’t a serious site visitors driver for the social platform regardless of corporations like OpenAI and Google having seen progress in individuals utilizing AI for search. Throughout Reddit’s Q3 2025 name, the exec famous that Google search and direct entry proceed to be its high site visitors drivers.
“[Chatbots are] not a site visitors driver immediately. I believe {our relationships} with the businesses that we work for — or work with straight are wholesome, and we each discovered lots over the past couple of years, actually the worth of Reddit’s information and the place our respective merchandise can go and the way we can assist one another. So I’m trying ahead to persevering with to work on this stuff with these companions. However they’re not a serious site visitors driver immediately,” Huffman stated in the course of the name with analysts.
An analyst requested the corporate if 50% of the site visitors comes from Google and 50% direct. Huffman stated that these numbers are “approximate, however fairly shut.”
Reddit has had a difficult relationship with LLM builders. The corporate locked down its information via a brand new coverage change in Could 2024 and indicated that any type of business use of its information would wish a license. On the similar time, the corporate signed a cope with OpenAI to let it use Reddit information for mannequin coaching.
The corporate additionally has a partnership settlement with Google. Alternatively, it has began a authorized battle with AI corporations like Anthropic and Perplexity.
Reddit reported a constructive quarter with $585 million in income, up 68% year-on-year. The corporate additionally clocked in 116 million each day lively distinctive customers and 444 million weekly lively distinctive customers, with 20% progress year-over-year. The corporate talked about it recorded 31% year-on-year progress in worldwide each day customers. It additionally stated that greater than 190 million People go to the social community each week.
The corporate talked about that it continues to put money into making the search expertise a central a part of the expertise. Huffman stated that the corporate is dealing with 20% of search volumes via its AI-powered Solutions and “that type of core search field.” He famous that in Q3, 75 million individuals searched weekly on Reddit. The corporate has been speaking about unifying AI and the core search expertise, and Huffman stated it’s coming within the subsequent few quarters.
What’s extra, Reddit is experimenting with a brand new and less complicated onboarding stream to extend early consumer engagement.
“We wish them to see of their first session that Reddit is wonderful and has content material for them. So our objective is to attach customers with related content material in a short time,” Huffman stated.
