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Spotify’s addition of its AI DJ function, which introduces personalised track alternatives to customers, was the corporate’s first step into an AI future. Now, Spotify is creating an alternate model of that DJ that may communicate Spanish.
References to the brand new AI DJ have been noticed within the app’s code by tech veteran and reverse engineer Chris Messina. He discovered indications that customers would be capable to change the AI DJ’s language from English to Spanish, in addition to references to the brand new DJ’s title, “DJ Livi.” The code additionally suggests this AI DJ can be out there in Mexico.
Picture Credit: Chris Messina
Assuming it rolls out, DJ Livi would characterize the primary language enlargement for the function, as its present AI DJ — DJ X — launched globally final yr, however solely in English.
Reached for remark, Spotify didn’t dispute the findings.
“At Spotify, we routinely conduct a lot of assessments geared toward letting customers specific themselves via the music they love,” an organization spokesperson stated. “A few of these find yourself paving the trail for our broader person expertise and others serve solely as vital learnings. We’ve no additional information to share on future plans at the moment,” they added.
Picture Credit: Chris MessinaPicture Credit: Chris Messina
In different phrases, Spotify isn’t but prepared to verify particular launch plans for a Spanish-speaking AI DJ as, for now, the function is barely thought of an experiment. Nevertheless, it might make sense for Spotify to concentrate on this demographic, given the recognition of the Spanish language globally, the place it ranks behind English, Mandarin and Hindi. Plus, Spanish is extensively spoken within the U.S., a key marketplace for Spotify, the place there are over 42 million individuals who communicate the language at dwelling. Presumably, anybody would be capable to set their AI DJ to Spanish, if the function have been to launch.
An AI DJ isn’t the one method Spotify has been testing new AI applied sciences. The corporate has additionally experimented with utilizing AI to make host-read advertisements for podcasts and personalised AI playlists you possibly can construct utilizing prompts. Spotify CEO Daniel Ek has additionally teased plans for utilizing AI throughout its enterprise in areas like personalization, advertisements and podcast summaries.
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