Threads’ new ‘Dear Algo’ AI feature lets you personalize your feed

Threads is introducing an AI-powered function that lets customers personalize their feed, the Meta-owned social community introduced on Wednesday. The platform’s new “Expensive Algo” function lets customers inform Threads what they quickly wish to see kind of of of their feed.

To make use of the function, customers have to sort “Expensive Algo” in a public Threads submit, adopted by what they’d prefer to see kind of of. For instance, if you wish to see extra content material about widespread podcasts, you may submit “Expensive algo, present me extra posts about podcasts.” Your feed might be adjusted for 3 days after submitting a request.

It’s price noting that as a result of Expensive Algo works via public postings, others are in a position to see your request, and so they may even repost your request to use it to their very own feed. This side of the function could also be a hindrance for some customers, as they may not need their requests to be public. Nevertheless, Meta says it views this as a method for customers to find new conversations and matters, turning personalization right into a neighborhood expertise.

By permitting customers to quickly affect what seems on their feeds, Threads beneficial properties an edge over its rivals by providing a function that isn’t accessible on rival platforms.

“Threads is the place you go to maintain up with what’s occurring proper now,” the corporate wrote in a weblog submit. “However generally, what issues to you adjustments immediately, and also you need your Threads feed to replicate that — whether or not it’s seeing extra posts throughout a reside NBA recreation or much less a couple of TV present you haven’t caught up on but.”

Though Threads and its rivals, X and Bluesky, already supply customers a easy method to point out their preferences with a ‘Not ’ button, the brand new Expensive Algo function takes personalization a step additional. The function might additionally assist make Threads really feel extra real-time, one thing X has traditionally been recognized for.

Expensive Algo is accessible now within the U.S., New Zealand, Australia, and the U.Ok. Threads plans to introduce it in additional nations sooner or later.

The launch of the brand new function comes a number of weeks after a report from market intelligence agency Similarweb recommended that Threads now surpasses X in day by day cell utilization. Though X nonetheless dominates Threads on the internet, the Threads cell app for iOS and Android has continued to see a rise in day by day energetic customers over the previous a number of months.

The report revealed that Threads had 141.5 million day by day energetic customers on cell as of January 7, 2026, whereas X had 125 million day by day energetic customers.