Caller id platform Truecaller lately launched a brand new function that lets one particular person turn out to be an admin of a household group, get alerts about fraud calls acquired by different members, and even finish a name on their behalf if they believe a member of the family would possibly get scammed.
The corporate, which has over 450 million customers, first launched the function in December in a handful of nations like Sweden, Chile, Malaysia, and Kenya. Truecaller mentioned that after seeing promising outcomes, it determined to roll it out worldwide, together with in India, the corporate’s greatest market. The function is free, and customers can create teams even when they don’t seem to be on a paid Truecaller plan.
With this function, the tech-savvy member of a household or mates group can turn out to be the admin of an as much as five-member group. As soon as the opposite members be a part of the group, the admin can get alerts about doubtlessly fraudulent calls these members obtain. If the admin believes that the decision may hurt the member, they’ll remotely finish the decision as properly. Whereas the admin can get alerts for fraud calls when a member is utilizing iOS or Android, they’ll solely finish requires members on Android.
On Android, members may grant permission to the admin to detect real-time exercise akin to strolling or driving, battery degree, and telephone sound settings (to verify if the telephone is in silent mode). Truecaller mentioned that is useful for admins to maintain tabs on aged members and to solely name them when they don’t seem to be strolling or driving.
The admin may block sure numbers and worldwide calling codes and share a blocklist with group members.
Truecaller famous that the admin can’t see the non-spam name historical past or SMS historical past of group members.
“I believe, sadly, all of us know any person or one other in our households or mates who’ve been impacted by fraud,” Kunal Dua, chief product officer at Truecaller, informed Trendster over a name. “In that sense, it’s a elementary shift for Truecaller when it comes to what we’ve been specializing in as an issue,” he added.
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Final 12 months, Truecaller launched a voicemail function for Indian customers that includes an AI assistant that listens for calls when a person is unavailable and supplies a abstract of the transcript. The corporate is exploring the same AI strategy for household safety to doubtlessly alert the admin about what sort of fraud name a bunch member is receiving.
The corporate can also be exploring utilizing AI to display screen calls and robotically disconnect them when sure phrases related to scams are detected, akin to “digital arrest” — a tactic during which perpetrators impersonate legislation enforcement officers to extract info or cash from name recipients.
In India, rip-off calls have risen over time and prompted monetary losses throughout the nation. Truecaller mentioned that it recognized over 7.7 billion fraud calls final 12 months. Indian authorities have launched a number of initiatives, together with a controversial coverage known as SIM binding that would hamper the working of apps like WhatsApp and Telegram.
Truecaller is going through headwinds. Its inventory has dwindled by over 80% within the final 12 months. Throughout its This fall 2025 report, the corporate mentioned that its EBITDA — a measure of working profitability — dipped 49% year-on-year, with advert income declining 31%. The corporate can also be going through challenges from India’s Caller Identify Presentation (CNAP) system, which shows the title of the caller as registered with their telephone service. Truecaller has maintained that simply displaying a caller’s title gained’t scale back spam calls, arguing that its platform goes additional by providing community-based studies.
“In India, there was a lot discuss concerning the imminent rollout of CNAP,” Truecaller CEO Rishit Jhunjhunwala mentioned throughout the This fall 2025 earnings name. “CNAP is partially rolled out, and to this point, the impression on our person progress is proscribed. As we’ve got mentioned prior to now, we anticipate that CNAP might need some impression on person progress, however that is still to be seen as CNAP reaches a full rollout.”
Continued Jhunjhunwala, “Our focus continues to be on delivering a superior product, and as you’re conscious, the patron can select to have CNAP and Truecaller in parallel, the place we offer much more info and much more context and numerous different options, for the patron.”





