OpenAI at this time launched a brand new, cheaper ChatGPT paid subscription plan in India known as ChatGPT GO, priced at ₹399 monthly ($4.60), which is extra reasonably priced than the ₹1,999 (about $23) monthly Plus Plan.
The corporate had turned on native foreign money pricing for all its plans a couple of days in the past, and with this launch, it’ll additionally enable customers to pay via UPI (Unified Cost Interface), India’s fee framework.
Nick Turley, VP at OpenAI and head of ChatGPT, stated that this plan will enhance the message, picture technology, and file uploads by 10 occasions over the free tier. The ChatGPT Go plan can even allow higher reminiscence retention for extra customized responses, Turely stated.
“Making ChatGPT extra reasonably priced has been a key ask from customers! We’re rolling out Go in India first and can be taught from suggestions earlier than increasing to different international locations,” Turley stated.
From a foreign money conversion standpoint, the Plus plan was greater than $20 for Indian customers when provided in native foreign money. The brand new Go plan affords a extra reasonably priced various to individuals who need to use ChatGPT primarily for chat, picture technology, and file processing.
Tibor Blaho, a software program engineer with a popularity for precisely leaking upcoming AI merchandise, had beforehand teased this plan and its particulars.
Whereas the corporate is geo-restricting this plan to India, the corporate stated on its help web page that it’s working to broaden this plan to extra areas.
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Final month, Turley famous that ChatGPT now has greater than 700 million weekly customers worldwide — up from 500 million in March. OpenAI launched its up to date picture generator function for ChatGPT in March, and since then, it has seen an uptick in utilization in India. OpenAI CEO Sam Altman stated in a latest podcast that India is the corporate’s second largest market. With the Go plan, it needs to money in on that.
Based on app analytics agency AppFigures, India has been the main nation when it comes to ChatGPT app downloads throughout platforms, with over 29 million downloads coming from the nation within the final 90 days. Nevertheless, the app solely made $3.6 million on this interval from customers within the nation.
This transfer will possible nudge extra customers to subscribe to utilizing ChatGPT extra, given its pricing. Different AI firms have additionally made strikes to draw customers from the nation’s web person base of over 850 million. Final month, Perplexity partnered with community supplier Airtel to supply free Perplexity Professional subscriptions. Google additionally dished up a free AI Professional plan for India-based college students for one yr.
Whereas OpenAI’s transfer isn’t giving out any freebies, native and reasonably priced pricing will possible lead to a greater subscription conversion charge for ChatGPT in India.
