Prime Video’s new AI will help you figure out what to watch next

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Have you ever ever scrolled Prime Video looking for the right factor to look at however could not choose one thing? Amazon is rolling out a brand new instrument that will help you discover content material you may love.

Referred to as AI Subjects, the characteristic makes use of AI to evaluate your watch historical past and get an understanding of what you get pleasure from. It then analyzes 1000’s of reveals and films from Prime Video’s library and teams these titles into related matters to select from.

This is the best way to use AI Subjects.

In your Prime Video house web page, you may see matters curated primarily based in your viewing historical past – matters like “fantasy quests,” “whimsical journeys,” “historic epics,” “love entanglements,” or “mind-bending sci-fi.” Choose one, and you will see films, reveals, and linear channels primarily based on that subject. Select a title to start out watching, or proceed refining content material with extra matters. You’ll be able to refine your search a number of instances.

Another choice, Amazon explains, is deciding on “discover extra matters” on the house web page or any subject web page to see a brand new set of matters.

Algorithms have powered content material suggestions on streaming companies for years, however Amazon is the primary to promote AI suggestions that give the viewer a bit management as to the place these suggestions lead. Simply final month, the service launched AI-powered summaries that may catch you up on a present with out spoiling something.

Amazon says this characteristic is at present in a restricted launch to pick prospects. It is going to be rolling out to extra customers, together with Fireplace TV, within the subsequent few weeks.

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