Samsung is ready to unveil three new units — a tri-fold smartphone, its Undertaking Moohan XR headset, and a pair of AI good glasses — at an Unpacked occasion on September 29 in South Korea, in keeping with a number of sources within the Korean media (corresponding to NewsPim and Newsworks).
The tri-fold cellphone is no surprise since Samsung has been speaking about all of it 12 months and ZDNET captured some video at Cellular World Congress in March 2025. The Undertaking Moohan headset just isn’t a shock both, since Samsung has been teasing it for years as a collaboration with Google and Qualcomm. Google additionally demoed Undertaking Moohan in Might at Google I/O, the place ZDNET’s Kerry Wan and Sabrina Ortiz bought the chance to strive it and have been impressed.
Nonetheless, the largest shock is that Samsung can be on the verge of asserting their competitor to the market-leading Meta Ray-Ban good glasses. This seems to be what has been codenamed “Undertaking Haean” (haean means seaside or coast in Korean) and first reported by ETNews in Korea earlier this 12 months. These are reported to be audio-only glasses powered by Qualcomm’s AR1 chip for AI good glasses, and they might presumably run Android XR.
This could be an unprecedented third Samsung Unpacked occasion in a single calendar 12 months. Nonetheless, Anshel Sag, Principal Analyst at Moor Insights & Technique thinks a 3rd occasion makes quite a lot of sense this 12 months.
“It is a good suggestion, primarily as a result of it permits the corporate to deal with these riskier bets and newer, extra experimental platforms with out drawing consideration away from product traces prone to have greater quantity,” mentioned Sag.
“Having XR units and a tri-fold in their very own occasion permits Samsung to speak extra concerning the future and never have an effect on its merchandise already transport in greater volumes, just like the Fold7 and Flip7,” he added. “It is also essential for Samsung to set the tone for Android XR and to do it proper, which implies giving it extra consideration in its personal occasion.”
The latest report from NewsPim states that the September 29 occasion might be hosted in South Korea and that the XR headset will launch first in Korea on October 13. The opposite Korean sources report that the tri-fold cellphone may also launch first in Korea within the coming months and that the good glasses will launch earlier than the tip of 2025 — but it surely’s unclear whether or not the glasses would launch regionally or internationally first.
Samsung has solely hosted one different Unpacked occasion in South Korea and that was its 2023 summer season foldables launch. That one befell in Seoul and I attended it for ZDNET together with different members of the worldwide press.
ZDNET reached out to Samsung for touch upon this story and can replace the article once we be taught extra.
