TruthScan vs. BrandWell: Which Should Be Your AI Image Detector?

Picture detection has turn into a weirdly aggressive house currently. A yr in the past, there have been possibly three instruments value speaking about. Now? Each different platform immediately claims it may possibly “detect deepfakes” or “spot AI-generated media with near-perfect accuracy.”

And typically, these claims come from corporations you’d by no means anticipate — like BrandWell.

BrandWell is understood for content material advertising and marketing, web optimization automation, and long-form workflow instruments. They generate 7,000-word articles, automate inner linking, run full content material audits… and someplace alongside the best way, they determined to throw in an AI picture detector too.

Naturally, I needed to see the way it compares to TruthScan, a software constructed particularly for AI detection and media forensics.

Two completely totally different corporations. Two very totally different objectives.

However one query: Which one really detects AI photos accurately?

What’s TruthScan?

TruthScan is the Swiss Military suite of AI detection. The place most instruments do one factor, TruthScan has a whole lineup consisting of an AI textual content detector, AI picture detector, deepfake detector, real-time AI detector, AI voice detector, and e-mail rip-off detector.

It’s constructed for accuracy, consistency, and forensic-level detection — and the purpose is straightforward: catch AI-generated or manipulated content material quick and assist organizations keep forward of AI misuse.

The half we’re taking a look at at present is its AI Picture Detector. And truthfully, that is the place TruthScan shines. It’s quick, it’s assured, and it often returns a correctness rating that makes most different instruments appear to be they’re guessing.

If there’s one software constructed particularly for telling actual from synthetic, it’s this one.

What’s BrandWell?

BrandWell is a content material and web optimization platform — previously Content material at Scale — designed to assist entrepreneurs, businesses, and companies automate their long-form content material pipeline.

So what does that need to do with AI picture detection? Properly… technically, nothing. The AI picture detector is extra of an add-on, not one among its core flagship instruments. It’s a full-stack content material engine.

However as a result of they already work closely with AI, and since picture era is now tied to content material workflows, they rolled out an AI Picture Detection function to assist customers confirm the authenticity of media earlier than publishing.

Query is, how properly does it really carry out when positioned side-by-side with TruthScan?

TruthScan vs. BrandWell: Which Spots AI Higher?

Take a look at #1

Truthscan: Appropriately categorised picture as AI-generated.
AI Chance Rating: 83%

BrandWell: Detector uncertain.
AI Chance Rating: 57%

Take a look at #2

Truthscan: Appropriately categorised picture as AI-generated.
AI Chance Rating: 97%

BrandWell: Incorrectly categorised picture as human.
AI Chance Rating: 4%

Take a look at #3

Truthscan: Appropriately categorised picture as AI-generated.
AI Chance Rating: 98%

BrandWell: Incorrectly categorised picture as human.
AI Chance Rating: 6%

Take a look at #4

Truthscan: Appropriately categorised picture as AI-generated.
AI Chance Rating: 97%

BrandWell: Appropriately categorised picture as AI-generated.
AI Chance Rating: 65%

Take a look at #5

Truthscan: Appropriately categorised picture as AI-generated.
AI Chance Rating: 99%

BrandWell: Incorrectly categorised picture as human.
AI Chance Rating: 24%

Take a look at #6

Truthscan: Appropriately categorised picture as AI-generated.
AI Chance Rating: 99%

BrandWell: Incorrectly categorised picture as human.
AI Chance Rating: 10%

Take a look at #7

Truthscan: Appropriately categorised picture as AI-generated.
AI Chance Rating: 97%

BrandWell: Incorrectly categorised picture as human.
AI Chance Rating: 2%

Common Rating

Backside Line

After operating each instruments by the identical set of photos, the hole was simply huge.

TruthScan landed a 95.7% accuracy rating, which truthfully didn’t shock me. It’s constructed for this. Picture forensics, deepfake detection, media authenticity — that’s its core identification. While you use a software created particularly for AI detection, you anticipate excessive efficiency, and TruthScan delivered precisely that.

BrandWell, alternatively, scored 24% accuracy.

Is that low? Sure.

However to be truthful, BrandWell was by no means designed to compete with forensic-grade detectors. Its AI picture detection software is extra of a bonus function inside a a lot bigger web optimization and content-marketing engine. It’s there to assist customers sanity-check photos earlier than publishing — to not turn into the gold commonplace of authenticity verification.

So right here’s the trustworthy takeaway:

In the event you want a fast, built-in detector whereas engaged on content material contained in the BrandWell ecosystem, their software will get the job performed at a really primary stage. However if you happen to really care about whether or not a picture is AI-generated — and also you want outcomes you may belief — TruthScan is a number of leagues forward.